Product Marketing Manager, Traditional Wound Care

What Product and Solutions Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service and market strategy and  life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Job Summary

The Traditional Wound Care Product Manager, will have full portfolio ownership of the Cardinal Health Brand Traditional Wound Care portfolio. This role with be responsible for partnering with the Nursing Care and Extended Care Sales organizations, understanding Sales pipeline and working to move new business opportunities forward. This individual will also run point on demand planning, detailing monthly financial results and drivers to leadership as well as collaborating with all cross-functional stakeholders to gain insights and alignment and make decisions impacting the product portfolio.

Responsibilities

• In conjunction with the Senior Marketing Manager and product stakeholders from a variety of functions, develops goals and key performance indicators for marketing campaigns for each product and/or service in individual portfolio. Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.
• Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally-developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.
• Monitors key performance indicators throughout Marketing campaigns and makes minor adjustments to content and customer targeting as necessary. Coordinates with Director as necessary to make significant adjustments in response to poor performance.
• In coordination with upstream Product Management and Development teams, designs launches for new products, including positioning, marketing mix, and promotions. Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product.
• Performs straightforward analyses of data from marketing campaigns. Coordinates with business intelligence teams or external vendors as necessary to track performance.
• Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders. Summarizes and clearly communicates key performance indicators and provides insight on high or low performance.
• Analyzes market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services. Collaborates with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives.
• Manages relationships with vendors that provide market research and creative content.
• Participates in industry conferences and other events in order to promote Cardinal Health’s products and services and to stay abreast of market developments.
• Communicates with Cardinal Health vendors regarding their marketing needs and challenges.
• Acquires collateral and material from vendors for Cardinal Health use and distribution.
• Understands market segments and makes context-driven recommendations to marketing and product development strategy.
• Implements developed strategies and tactics for both vendors and Cardinal Health.
• Develops value-add programs as needed.
• Executes general contract management and administrative duties and general support for senior staff members as needed.
• Collaborates with internal stakeholders to fulfill applicable financial and operational needs of orders.
• Communicates with Cardinal Health manufacturers regarding their marketing needs and challenges.
• Develops collateral and material from manufacturer provided source material for Cardinal Health use and distribution.
• Implements developed strategies and tactics for both manufacturers and Cardinal Health.

Qualifications

• 4-8 years of experience, preferred
• Bachelor's degree in related field, or equivalent work experience, preferred
• Ability to travel up to 15%

What is expected of you and others at this level

• Applies comprehensi