Senior Manager, Digital Engagement

Overview

About PropellerFounded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.Our CultureWe offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.Come Live Your Best Life With UsWe pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

 

 

Title: Senior Manager, Digital Engagement

Company/Location: New York, NY

Department/Discipline: Digital Engagement

 

Senior Manager, Digital Engagement – Job Description

The Senior Manager, Digital Engagement is instrumental executing effective digital tactics, focusing on enhancing our clients' omnichannel approach, optimizing user experiences, and driving results that deliver on client objectives. The ideal candidate will possess a deep understanding of digital marketing, a passion for innovation, and a proven track record of relationship building both internally with colleagues and externally with media teams, creative partners, development teams, and clients.

 

Key Responsibilities:

Strategic Tactical Execution:

• Work to implement our clients’ brand strategy and digital best practices in each tactic (email, display, web, social), throughout the asset creation process including content, design, and development
• Make meaningful creative placement recommendations that deliver on client objectives, optimize the user experience, and are appropriate for specific channels

Media Plan Management:

• Responsible for the full and timely execution of the media plan– ensuring all placements have creative; specs are shared/correct; discrepancies and delays are flagged early; and creative deadlines are met.
• Track creative fulfillment throughout the year by placement, audience, flight
• Build collaborative relationships with media and 3rd party partner teams to foster agility and the highest levels of executional excellence

Mentorship & Direct Reports:

• Lead and mentor 1-3 digital engagement specialists, developing their skills, identifying opportunities for growth, and keeping a pulse on morale.
• Foster an innovative team environment that encourages professional growth and development, positivity, and problem solving.

Client Collaboration:

• Build and maintain strong relationships with clients, based on digital engagement expertise, supporting the Account team in client-facing emails, meetings, and presentations.

Reporting & Analysis:

• Ensure tracking to report on KPIs is implemented and that you have access to the reporting on a specific cadence
• In collaboration with the Experience Strategy team and the Director, Digital Engagement, support the analysis of data, the development of reports, and optimizations based on the data and brand objectives

Innovation and Trends:

• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and pharmaceutical advertising.

 Qualifications:

• Minimum of 5 years of experience in digital marketing within the pharmaceutical or healthcare advertising sector.
• Strong understanding of pharmaceutical marketing to patients and HCPs and the processes to which pharmaceutical clients must adhere to get tactics into market.
• Proven track record of developing and executing effective digital tactics.
• Background in building and maintaining strong partnerships with external stakeholders (media vendors, outs