Measurement Partner Lead, Retail and Dining

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.



TikTok is looking for full-time Measurement Partner Manager supporting the Retail and Dining verticals. This role will lead our local Measurement Partners in the US and support clients and agencies to help measure the effectiveness of their investment on our platform. In addition, this role will partner with key cross-functional leaders in sales, product marketing, measurement product, and business marketing, to ensure that clients and agencies have best-in-class support.



We seek a highly-driven, empathetic individual who is looking to build our Measurement discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to drive measurement impact will be critical for success.



Responsibilities:

- Responsible for leading the US measurement practice for the Retail and Dining verticals and supporting the North America Measurement Lead

- Develop measurement strategy in partnership with XFN stakeholders to improve advertiser's business outcomes using a wide range of data driven methods and tools.

- Manage a team of Measurement Partners and Measurement Analysts, who will partner with clients and agencies to provide impactful measurement that can lead to a better understanding of their performance on the platform

- Focus the team on strategic consulting, together with revenue and product teams, to help drive and implement learning agendas for agencies and clients

- Manage feedback from key clients and internal leadership, to ensure their voice is reflected within our work prioritization and strategic roadmap

- Develop meta analyses, strategic narratives and points of view with key internal and external stakeholders to help advertisers succeed on the TikTok platform.