Assistant Director of Digital Communications for Organizing

Service Employees International Union (SEIU)

Job Title: Assistant Director of Digital Communications for Organizing
Grade: MGT F
Annual Salary: $135,609
Location: Washington DC HQ or All of US

Organizational Overview: We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector, and property services. We believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected, no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come. We are an anti-racist union determined to check corporate power and uproot structural racism through unions, worker power, collective action, and government, legislative, and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.

Purpose: Directs and leads a group of digital campaigners in using digital tools to 

1) help workers build power and win their union and 

2) build a movement that supports workers efforts.

Primary Responsibilities: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)

Campaigns & Organizing

• Works collaboratively across multiple disciplines and departments to produce forward-thinking and winning digital campaign plans
• Designs strategies and tactics that help organize more workers, win union recognition, demand higher wages, improve contracts, etc.
• Contributes to social media, email and SMS plans to advance key campaign goals, while also centering the health of the union’s digital properties
• Leads online-to-offline worker organizing efforts
• Oversees digital ad buys, website development, etc. as needed to advance organizing goals

Movement Building & Messaging

• Works closely with deputy directors to integrate overarching messaging into specific campaigns
• Identifies opportunities for campaigns to build the movement for union rights and advance a unified narrative
• Leverages digital tools to mobilize the public in support of workers, while inspiring more workers to act
• Oversees reporting and various data to determine impact of program

Management & Administration

• Oversees ads budgets, designs digital campaign budgets
• Serves as part of the senior management team of SEIU’s Digital Department.
• Works to develop, mentor and grow the abilities of staff while creating a respectful environment
• Holds team accountable and inspires team to high standards
• Directs recruiting, reviewing, and recommending hiring for digital communications staff.
• Directly responsible for retention of digital staff, including training, feedback, reviews, skill and career development.
• Performs other duties as assigned in support of the work of the department.

Contacts: Must be able to represent the International Union with local leaders, members, staff, and outside organizations utilizing independent judgment and the highest level of professionalism.

This position interfaces with highest-level organizational and external contacts, including:

• SEIU campaign leadership, International senior staff, project and program managers, field and organizing directors, local union officers and staff.
• Vendors: consultants, pollsters, freelancers, video and multimedia producers, advertising agencies.
• Ensures that sophisticated choices are made about appropriate vendors and support services.

Direction & Decision Making: This position reports to the Deputy of  Integrated Organizing Communications  and works with extreme independence.

Qualifications & Experience:: Five to seven years of related work experience or a combination of education and experience that would provide for the following knowledge, skills and abilities:

• Ability to collaborate well with others