Regional Marketing Director

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

The Director of Regional Marketing will lead and drive the regional marketing strategies and initiatives across domestic markets, aligning them with Shake Shack’s overarching brand and business objectives. The Director will be responsible for managing and developing a team of regional marketing professionals based across the country to implement high-impact, market-specific campaigns, events, and programs that drive sales, traffic growth and brand awareness.. This role is a key, cross functional leadership role that will partner closely with Shake Shack’s operations leaders.

Job Responsibilities and Duties

Marketing Strategy, Planning, and Execution

• Oversee the development and execution of regional marketing strategies across the US, ensuring alignment with national marketing goals and brand pillars.

• Lead the creation and implementation of region-specific marketing campaigns, partnerships, and promotions tailored to local audiences to drive sales and traffic.

• Work closely with the operations leadership team to educate restaurant leaders on proven local marketing tactics to drive sales and traffic in market.

• In partnership with the Brand Marketing and Communications teams, enhance Shake Shack’s national marketing strategies and earned media activations.

• Analyze and report on regional market trends, adjusting marketing plans in real time to address shifting business needs and opportunities. Partner with internal teams such as, restaurant development, brand, communications and digital marketing to ensure marketing programs are integrated across all channels (social, PR, email, digital advertising, etc.).

• Oversee New Store Openings (NSOs) marketing strategy in partnership with communications, operations, training and restaurant development.

Leadership & Team Development

• Lead, mentor, and develop a team of Regional Marketing Managers fostering a culture of collaboration, innovation, accountability and growth.

• Set objectives and KPIs for regional marketing teams, and regularly assess and provide feedback to ensure optimal performance, prioritization and development is achieved.

• Implement best practices for regional marketing processes, from event execution to marketing communication, to ensure scalability and efficiency as the organization grows.

Budget & Financial Management

• Manage and oversee the department’s budget, ensuring prioritization of resources.

• Work closely with finance and data insights teams to track the performance of marketing initiatives, analyzing spend, ROI, and market impact for continuous improvement and reporting.

• Assist the CCO in long-term planning and forecasting for G&A + S&B ensuring alignment with corporate financial goals.

Key Partnerships & External Relationships

• Develop and maintain relationships with external partners to enhance regional marketing campaigns and initiatives, from community organizations to brand partners and influencers. Manage relationships with external vendors, ensuring they meet Shake Shack’s standards for quality, creativity, and effectiveness in delivering regional campaigns.

Knowledge, Skills, Abilities

• Ability to develop and implement comprehensive regional marketing strategies that align with business objectives, preferably in the restaurant/hospitality space.

• Experience in leading, managing, and developing regional/local marketing teams, with the ability to inspire and drive results.

• Proven success working cross-functionally with various departments such as operations, digital marketing, finance, and real estate.

• Strong analytical skills, with experience in leveraging market data and ROI to inform marketing strategies and measure success.

• Deep understanding of brand management principles, with the ability to local