Digital Marketing/Communications Senior Specialist

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Digital Marketing / Communications Sr Specialist

Management Level

Individual Contributor

Flexible Work Option

Can work remotely anywhere in the specified country

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $70,700.00 - $106,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

The Digital Marketing Senior Specialist performs daily campaign management of digital advertising (Facebook, DV360, YouTube, Xandr and other DSPs, etc.) for Cox Automotive related properties and our clients. This role will optimize campaigns, assist with creative asset retrieval, development & implementation, basic troubleshooting, budget management, and maintain campaign performance against target KPI’s. This role will work closely with Client Services to ensure internal and external benchmarks are maintained. Ensure maximization of revenue via on-time delivery, quality execution and efficient media spend. This role will interact directly with clients, vendors, and external teams for troubleshooting, information around new products/offerings, platform changes, industry trends, and process improvements.

Key Responsibilities:

Performing daily campaign management of Digital Advertising (DV360, Xandr and other DSPs, Facebook, YouTube, etc.) for Cox Automotive related properties and our clients. This includes direct optimization, creative asset retrieval & Implementation, basic troubleshooting, basic ad creation, budget management, and maintaining campaign performance against target KPI’s. 55%

Interact daily with internal & external teams including but not limited to agencies, advertisers, sales, and vendors. In regards to creative assets, trafficking, optimization, reporting, and process issues, troubleshooting, etc. 15%

Provides performance reporting for clients, ad hoc reporting requests, analyzing delivery and providing insights to leadership. 15%

Represent Cox Automotive Marketing in any client meeting, either in-person or remote. 5%

Maintain strong working relationships with the Client Services, Product, Analytics and Ad Ops teams, keeping them apprised of any issues or anomalies that impacts the larger business.  5%

All other duties as assigned. 5%

Minimum Qualifications:

• Bachelor’s degree in a related discipline and 4 years experience in a related field. The right candidate could also have a different combination, such as a master’s degree and 2 years experience; a Ph.D. and up to 1 year of experience; or 8 years experience in a related field
• Understanding of the digital advertising technology landscape, media buying and experience interacting with many of the leading players and platforms
• Advertiser, platform, relevant publisher work experience
• Online media buying/ad trafficking experience using various ad platforms (i.e., Facebook, Google DV360, YouTube, Xandr)
• Experience with online ad serving concepts, metrics and media types such as social, display and video
• Proven experience working directly with clients and participating with sales on client visits 
• Proficient in MS Outlook, Teams, Excel, Word, PowerPoint

Preferred Qualifications:

• Experience working with the various forms of online creative formals preferred (HTML, JAVA, rich media, etc.)
• Experience related to backend ad server framework and algorithms
• Knowledge of bid management environments such as Programmatic buying and bid management
• Proven expertise in quality assurance and 3rd party platform troubleshooting processes
• Fluency in mathematical concepts relevant to media planning and purchasing
• Proven ability to effectively communicate verbally and in written documentation to all levels within the organization.
• Advanced understanding of ad tags, pixel creation and implementation
• Proven ability to identify and analyze trends in data; deciphering underlying causes and communicating results to clients.
• Proactive, with excellent attention to detail
• Excellent project management and customer service skills.
• Excellent verbal and written communication skills.
• Excellent critical thinking and problem-solving skills.
• Enjoy an ever-changing landscape and growing responsibilities.
• Proven ability to quickly grasp new concepts.
• Proven ability to manage tasks on a tight deadline and be able to handle multi