Senior director product marketing

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is looking for a customer-centric, dynamic leader with extensive P&L oversight, go to market planning, creative stewardship, and customer insights experience to join GEICO as a Sr. Director, Product Marketing. You will set the Marketing ambition for designated lines of business, and drive the organization in establishing the best methods, tools, and ways of working that deliver on that ambition. As part of our Integrated Marketing flywheel model, you will collaborate with Marketing practice leads to create impactful, industry leading, and business driving initiatives, while ensuring a cohesive narrative across all customer touchpoints.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD and Manhattan, NY.

KEY RELATIONSHIPS:

Reports to: VP, Head of Integrated Marketing & Media

Direct Reports: 1-3

Critical Cross-Functional Partners: Product & Pricing Management, Marketing Analytics, Finance, Creative, Media and Sports Marketing

KEY RESPONSIBILITIES:

Business & Customer Intelligence

• Analyze untapped customer opportunities and product/service white space, to identify new business and profit growth areas, as well as opportunities to grow brand favorability

• Lead the creation of short and long-range business plans, setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights

• Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention and cross-sell

• Identify territories and moments rooted in clear insights for media selection and creative development

• Produce quarterly brand business reviews highlighting actionable insights that Marketing practice leaders can use to enhance future work and improve business results going forward

Go to Market Planning

• Collaborate with Finance and PPM stakeholders to align on LOB goals and monitor progress against those goals

• Partner with Marketing Finance to build LOB budgets and investment allocations across customer segments and distribution channels

• Set the strategic agenda that will keep the cross-functional Marketing department focused on the business and customer priorities

• Partner with COE specialists across sponsorship, media, creative, analytics, influencer, entertainment, corp comms, and customer journey marketing

• Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes

Resource Management

• Develop and maintain relationships with all Marketing practice leads to ensure alignment in overall planning and successful execution

• In partnership with Sponsorships, Media, and Creative, determine how to invest the LOB’s annual marketing budget to build industry leading Marketing plans across paid, earned, owned, and shared customer touchpoints

• Partner with our Culture Marketing group and the DEI COE to ensure inclusion throughout all Marketing initiatives

Team Leadership

• Grow and develop a high performing team of marketers

• Steward a cross functional team of direct and indirect reports including a brand manager, advertising strategist, performance marketing specialist, retention marketing specialist and a measurement analyst

DESIRED OUTCOMES:

• Drive measurable growth in customer acquisition, engagement, and retention

• Promote a work environment that fosters high performance, innovative creativity, data-informed decision making, rational risk taking and accountability

IDEAL EXPERIENCE:

• Experience in brand marketing preferably with a Fortune 500 company

• Bachelor's Degree; MBA preferred

• Change agent who thrives in creating clarity