Associate Manager, Digital Marketing

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

WHERE YOU WILL WORK:

Our Shiseido/CPB team places a strong emphasis on excellence, innovation, and social responsibility. The team prioritizes collaboration, creativity, and a customer-centric approach to empower consumers to express themselves with confidence and vitality.

Job Summary: 

The position of the Associate Manager, Digital Marketing will be joining a best-in-class marketing team working in one of the most dynamic and fast-moving industries - the US Prestige Skincare Market.  The role will support both the brand Shiseido and Clé de Peau Beauté businesses and understand their unique points of difference within the market.

This individual will support the team in developing the US paid media strategy across brand and retailer coop, and play a key role in the execution of digital activations that drive US business objectives. The ideal candidate should have an interest in beauty or fashion, as well as strong motivation to be involved with cross-functional teams.  Drives a test and learn mentality.

WHAT YOU WILL DO:

• Support full-funnel paid media lifecycle including briefs, campaign creative requirements, campaign creative optimizations, wrap reporting, media authorization forms, invoicing and billings
• Lead internal and external creative process
  • Prepare and brief creative and production teams on asset needs
  • Submit and follow up on requests through creative process
  • Provide timely feedback and revisions
  • Ensure all assets are finalized on time and traffic ready according to media specs
• Creator Content
  • Support Sr. Manager in developing message hooks and briefs for assets used within national media
  • Provide feedback during the creator selection process through final asset review
  • Manage asset tracker and ensure that all key deadlines and deliverables are communicated to Integrated Comms Team
• Support the development of ad hoc presentation decks
• Manage and maintain internal budget trackers and update on weekly basis to ensure trackers reflect latest information
• Manage both national media and retailer coop media – ensuring synergies wherever possible and that media strategies are focused on key accounts and business priorities
• Key liaison with Integrated Comms Team to ensure maximum synergy across all investments and planning
• Ensure media assets reflect best practices by platform and reflect concise key messaging in order to deliver media effectiveness and protect brand integrity
• Monitor and report on consumer media consumption habits and trends to drive effectiveness.
• Maintain accuracy of ad outlines documents
• Support with development of