Digital Copywriting Specialist

Job Overview: 

The Institute of Internal Auditors (IIA) is seeking a Senior Copywriting Specialist to support and execute copywriting efforts in support of our marketing campaigns. This role will focus on crafting compelling, targeted, and audience-appropriate content that enhances the IIA’s brand presence and drives engagement across multiple platforms. The ideal candidate will possess expertise in internal audit or similar industries, be well-versed in marketing strategies, and have a knack for converting complex ideas into persuasive and concise copy. 

Key Responsibilities: 

• Content Creation: Develop high-quality, engaging, and persuasive copy for a variety of marketing initiatives, including email campaigns, landing pages, brochures, newsletters, social media posts, and website content.
• Campaign Strategy Support: Collaborate with the senior copywriting manager and creative, digital, and product/channel marketing teams to support strategic campaigns, ensuring messaging aligns with the IIA’s brand guidelines and voice. 
• Brand Messaging: Ensure that all copy is consistent in style, quality, and tone of voice while maintaining the integrity of the IIA’s brand across all platforms. 
• Audience Engagement: Write copy that effectively engages internal audit professionals, business leaders, and other key stakeholders, focusing on driving membership growth, event participation, and certification enrollment. 
• SEO and Digital Content Optimization: Optimize copy for SEO to enhance search engine visibility and performance of marketing campaigns. 
• Proofreading and Editing: Review and refine content produced by other team members, ensuring accuracy, consistency, and grammatical precision.
• Collaboration: Work closely with cross-functional teams (marketing strategy, design, digital marketing, product development) to ensure integrated and cohesive messaging. 
• Market Research: Stay updated on trends within the internal audit profession and marketing best practices to drive innovation and effectiveness in campaign messaging.
• Metrics and Performance: Monitor the performance of campaign content, adjusting copy as needed to improve conversion rates, engagement, and other key performance indicators. 

Qualifications  

Candidates with exemplary experience in key areas that may not meet 100% of the requirements are encouraged to apply. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. 

• Bachelor’s degree in English, Communications, Advertising, Marketing, Journalism, or a related field. 
• 2+ years of professional copywriting experience, with a preference for candidates with experience in the audit, risk management, or related industries. 
• Proven experience developing copy for marketing campaigns, especially within professional services or member-driven organizations.
• Strong understanding of SEO principles, digital marketing, and content strategy.
• Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
• Strong communication skills, both written and verbal, and the ability to collaborate with diverse teams. 
• Familiarity with marketing automation platforms (such as HubSpot, Marketo) is a plus.

Supervisory Responsibilities                      

This job has no supervisory responsibilities. 

Language Skills              

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization. Multiple language skills are an asset to any role wi