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Associate Trade Marketing Manager, Walmart & Target

Reckitt
Parsippany, United Statesfull_timeVerifiedPosted 22 Jul 2025
💰 $152,000/yr($102,000/yr$152,000/yr)

About the role

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Sales​

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Associate Trade Marketing Manager will have a leadership role in trade strategy development and implementation for categories/brands across key channels, as well as driving growth strategies for key customers across the wellness portfolio. Incumbent will own conducting analysis, developing shopper insights, monitoring 4Ps, managing new product introductions and spearheading Sales planning. This leader will get to lead cross-functional teams to create new product offerings for their channel, have fun and shape the future of exciting brands such as Durex, K-Y and Veet.

Your responsibilities

•    Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation. 
•    Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation.  Manage transfer of Local Category success to Global Teams.
•    Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution. 
•    Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
•    Manage & decide investments of shopper marketing budget for the Channel
Continuous analysis of customer position, creation of “go-to-market” strategy and deployment/briefing to National Account Managers to implement.
•    Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
•    Develops ‘go-to-market” strategies for all category reviews with major retailers
•    Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results

The experience we're looking for

•    4-year college degree (MBA a plus)
•    4+ years of work experience in Sales and/or Marketing, including eCommerce  
•    Strong commercial acumen, and understanding of the levers of managing a P&L
•    Excellent understanding of 4Ps go-to-market strategies
•    Good understanding of Customer Management Process
•    Excellent analytical skills
•    Computer proficient and strong knowledge of syndicated data (Microsoft Office Suite, Nielsen/IRI, Spectra, Panel Data, A&Us)
•    Strong oral, written communication, and presentation skills
•    Strong organizational skills
•    Good interpersonal and time management skills
•    Proven leadership and ability to train/manage staff

The skills for success

Key Account Management, Ecommerce, Analysing sales data, Leadership skills, Consumer Insights, Shopper Insights, Category Analysis, Collaboration and partnership skills, Influencing, Consultative Selling, Customer strategy, Channel strategy, Sales strategy development, Perform product planning, Business accumen, commercial accumen, Sales negotiation, P and L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our g

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Company

Reckitt

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