Associate Director, Payer Marketing

We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We’ve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But we're not finished yet.

Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows.

Job Description

The Associate Director, CAR-T Payer & Value Marketing reports to the Director of CAR-T Payer & Value Marketing and is a critical commercial role responsible for shaping and executing strategies that influence payer decision-making and create increased access to CAR-T in the US. This role will lead the development of impactful tactics, collaborate cross-functionally to generate compelling evidence and messages, and manage external partners to deliver high-quality, compliant materials – all while overseeing project timelines and budgets. This role will have responsibility for in-line and pipeline products including a near-term CAR-T launch. This position can be based in either our Santa Monica, CA or Foster City, CA office.

 

Key Responsibilities

Payer-facing Initiatives, Tools, and Resources

• Lead development, execution, and training of all payer-facing tools and resources, including:

  • Payer value story and value proposition

  • Budget impact models

  • Cost calculators

  • Other tools to support payer engagement and improved access

• Ensure all resources are tailored to payer needs and support the expansion of CAR-T Centers of Excellence networks

·       Provide training and support for field teams on payer messaging and resources.

Evidence Generation & Value Communication

·       Partner with Health Economics & Outcomes Research (HEOR) and Market Access teams to create cost-effectiveness evidence aligned with payer needs.

·       Translate clinical and economic data into clear, compelling value propositions for payer audiences.

Agency & Vendor Management

·       Oversee the agency of record to ensure timely delivery of high-quality, on-brand, and compliant material

·       Lead the PRC process for payer marketing materials, ensuring compliance with regulatory and legal standards.

·       Manage annual payer marketing budgets and SOWs

Cross-Functional Collaboration

·       Work closely with Market Access, Brand Marketing, Medical Affairs, GACO and Account Teams to align payer strategies with overall business objectives

·       Collaborate with alliance partners as relevant

·       Provide training and support for field teams on payer messaging and resources.

Basic Qualifications

• Advanced scientific degree (i.e., MD, PharmD, PhD) and 5+ years of experience OR

• Master’s Degree and 8+ years of experience OR

• Bachelor’s Degree and 10+ years of experience OR

 

Preferred Qualifications

• Ensure all resources are tailored to payer needs and support the expansion of CAR-T Centers of Excellence networks

·       Deep understanding of the reimbursement landscape for CAR-T and the unique aspects of single case agreements, network requirements, etc.

·       Extensive understanding of the hematology/oncology clinical landscape and cell therapy business

• Expertise in market access, pricing, and financial aspects of the U.S. healthcare system (buy and bill, hospital economics, reimbursement, payer/provider economics, pricing policy)

• Experience developing value platforms and contributing to HEOR evidence generation plans

• Engagement experience with payers, providers, channels, and health policy stakeholders

• Advanced PowerPoint and Excel skills

• Excellent verbal and written communication and project management skills

 

The salary range for this position is: $177,905.00 - $230,230.00. Kite considers a variety of factors when determining base comp