VP, Brand Strategy

VP, Brand Strategy

TimelyCare

TimelyCare is a clinically accountable virtual care provider built specifically for education. Trusted by nearly 500 campuses across the U.S., TimelyCare combines URAC-accredited clinical standards with a measurement-based approach and a partnership-first model to help institutions champion well-being with clarity, accountability, and real-world impact. Through a seamless, easy-to-access platform, TimelyCare offers a comprehensive range of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, success coaching, basic needs assistance, faculty and staff guidance, peer support, and self-guided wellness tools. TimelyCare drives clinically validated improvements in depression and anxiety, supporting healthier learning environments.

The Role

TimelyCare is seeking a Vice President of Brand Strategy to define, scale, and operationalize a category-leading brand at the intersection of education and healthcare.

This leader will architect TimelyCare’s market narrative across Higher Education and K-12 while building the creative engine that fuels inbound demand, supports outbound campaigns, and ensures brand consistency across complex institutional buyers and end-user audiences.

The VP of Brand Strategy leads brand, creative, content, PR, social, and marketing project management. This role partners closely with Revenue Marketing (including digital marketing) and Product Marketing. This is a strategic and operational leadership role requiring both market vision and disciplined execution.

What You’ll Do

Category & Market Narrative Leadership

• Define and evolve TimelyCare’s positioning as the clinically accountable virtual care partner built specifically for education.

• Architect a cohesive brand system that spans Higher Education and K-12 while maintaining a unified master brand.

• Shape differentiated messaging for:

  • Complex Higher Education buying committees (cabinet-level leaders, counseling centers, student affairs, student success)

  • K-12 district leadership, including superintendents, program directors, and principals

• Translate product innovation — including emerging AI-enabled solutions — into clear, compelling market narratives.

• Lead media strategy and proactive storytelling to strengthen reputation and category authority.

Demand Creation & Campaign Creative

• Own the demand creation narrative that fuels inbound growth and strengthens market awareness.

• Partner with Revenue Marketing on integrated campaigns: Revenue defines campaign strategy and target accounts; Brand leads creative concepts, messaging frameworks, and asset development.

• Develop breakthrough creative for outbound and ABM campaigns while ensuring brand consistency.

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