Senior Account Executive, Experiential

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You’ll Do:

 

160over90’s Senior Account Executives are expected not to ask for solutions, but provide them through your own expertise, your research and the support of your colleagues and management team. Successful members are those who deliver under the most challenging situations, exceeding client expectations while ensuring internal alignment from creative and executive teams. In exchange, 160/90 provides you the autonomy to “own” your business, exposure to high-level clients, engagement in complex and challenging projects, competitive pay/benefits, and career growth potential in a fast-paced, fun agency environment.

• Assist in the strategy, planning, coordination and execution of client’s sponsorship initiatives, contractual sponsorship fulfillment and asset management across properties, mainly in soccer, with some support for other partnerships and events.

• Interact with and provide day-to-day communication to client, its stakeholders, properties, partner agencies, internal 160over90 departments, media partners and any other relevant parties involved in the fulfillment and activation of client’s MLS sponsorship portfolio.

• Support Account Director in the annual development of client’s MLS marketing campaign and activation.

• Direct and coordinate activation implementation inclusive of content and media.

• Evaluate current portfolio, new sponsorship opportunities, and new media opportunities in order to provide POVs and recommendations.

• Experience working with planning tools and routines, including project timelines, budget tracking, logistics schedules, notes, etc. 

• Working knowledge of experiential marketing / VIP hospitality events beyond basic knowledge and “how to” and ability to speak and strategize on staffing, training, logistics, execution and measurement 

• Develop and actively manage vendor relationships to ensure best available resources and solutions to meet client objectives and budget 

• Provide relevant research and insights to support, drive, and measure client’s business decisions and results.

• Own reporting process, documentation, maintain and complete updated program files and valuation across client’s sports sponsorship and experiential programs

• Vetting and managing talent for various promotional event appearances 

• Prioritize, meet deadlines, report on key deliverables and show sound decision making 

 

You Have These:

• 3 - 5 years of related experience in experiential marketing and/or hospitality 

• Bachelor’s degree and/or equivalent experience 

• Excellent verbal and written communication 

• Project management skills with a high-level attention to detail & ability to multi-task 

• Prior experience managing day-to-day relationships with client, properties, agencies and vendors

• Prior experience with sports content, media strategy, and activation

• Experience in or knowledge of MLS/professional soccer is a plus

• Experience in the auto category is a plus

• Fluent in Spanish is a plus

• Experience in social media is a plus

• Microsoft Office proficient 

• Willing and able to navigate nonstandard work hours, weekends and travel as necessary 

• Preference for a creative, forward-thinker 

• Must have professional appearance and persona 

• Strong work ethic and a positive, solution-oriented approach 

• Career minded and seeking long-term employment with growth opportunities 

• Prior agency experience is highly preferr