Senior Manager, Conversion Strategy – New York, New York

Senior Manager, Conversion Strategy – New York, New York

Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as the Senior Manager, Conversion Strategy. 

Western Union powers your pursuit 

The Senior Manager, Conversion Strategy will be responsible for setting the strategic vision for how to improve our conversion funnel, leading teams focused on the creation of the best customer experience for our customers across the portfolio of Western Union products and services both digitally and within our select omni channel experiences. 

They will be tasked with driving the organization to work together to integrate our acquisition, retention and value-added experiences together into one cohesive customers journey to drive acquisition, repeat transactions and loyalty.  

Role Responsibilities 

• Lead a cross functional team focused on improving our digital customer experience globally, setting clear strategic goals aligned with the company’s growth strategy. 

• Identify opportunities to improve our conversion funnel and drive cross-functional growth teams to rapidly AB test these new experiences.  

• Work with digital product and UX stakeholders to design a best-in-class digital experience 

• Build a conversion analytics center of excellence, working with customer insights and data analytics stakeholders to develop insights to inform what tests we prioritize 

• Develop a strategy for how to bring together all aspects of Western Union’s suite of services into one intentional and coherent digital experience 

• Lead a multi-functional team of global stakeholders, setting clear direction and demonstrating high levels of stakeholder management across senior members of the team.  

• Partner with other key stakeholders: Technology; Operations; Business; CRM/CX; Brand; Legal/Compliance  

Role Requirements 

• Bachelor’s degree in business administration, Marketing or related field. MBA or advanced degree is a bonus  

• 5+ years ‘experience leading substantial experience or acquisition initiatives for CRM, loyalty, rewards, and or engagement programs.  

• Have 2+ years of management experience in leading globally dispersed teams.  

We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial servi