Junior Manager, Direct to Fan & Community

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Junior Manager, Direct to Fan & Community 

A little bit about our team:

As part of the Global Catalog Brand & Audience Services group, the Direct to Fan & Community Engagement team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value for our artists.  

Your role:

The Junior Manager, Direct to Fan & Community will support deepening the fan relationship between an artist and their audience. You will be responsible for collaborating with artists to bring their community strategy to life. The role will lead on engaging and nurturing artist communities across online platforms, while also fostering strong relationships with our artists and their fans.

Here you’ll get to:

• Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention.

• Develop and expand community-driven marketing initiatives with a focus on first-party data, including fan clubs, digital groups, and social-first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok.

• Work with artists and their teams to create and execute community-based strategies that turn discovery into lasting passion.

• Establish and track key performance indicators (KPIs) to monitor fan growth and long-term value, using data-driven reports to demonstrate the success of your initiatives

• Develop and track KPIs to measure campaign effectiveness and adjust strategies to maximise engagement and revenue.

• Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders.

• Stay on top of emerging technologies, behaviours, and trends in the social sphere, zeitgeist, creator space, identifying new opportunities to connect artists with their fans. 

• Drive adoption of new platforms, community models, and digital tools.

• Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies.

About you:

• 3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry.

• Familiar with CRM, e-commerce, and the digital tools that power the modern music industry

• Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies.

• Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook and Instagram), YouTube, Pinterest, and Discord.

• Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitc