Student Engagement Strategist

USNH Employees should apply within Workday through the Jobs Hub app

The Student Engagement Strategist is responsible for developing a comprehensive communication strategy and writing content that inspires prospective first-year and transfer students to engage with UNH at all stages of the admissions cycle. Influencers such as parents/guardians, school counselors and CBOs will also be included as key audiences in the engagement of first-year and transfer students. This individual must be comfortable working with a CRM system and lead content development. The Student Engagement Strategist will manage communications flow, deploy messages across various electronic channels, and establish metrics to measure the effectiveness of communication campaigns. The strategist will also be a copywriter and editor for all admissions recruitment material as needed across multiple platforms including, but not limited to, electronic, print, web and social media.

Job Duties/Responsibilities:

Content Engagement Strategy

• Develop and execute a cohesive strategy to engage all first-year and transfer prospects, inquiries, applicants, and admitted students across various print, electronic and digital platforms to support and achieve enrollment goals.

• Produce all marketing copy for UNH Manchester recruitment to advertise (radio, digital ads, billboards, video scripts), write blog posts about college admission-related topics and campus features and write content for social media, web, and all print recruitment materials

• Develop e-mail and SMS communication strategy for UNH Manchester undergraduate populations including campaigns for first years, transfers, multicultural populations

• Write content for undergraduate admission to support enrollment goals, including first year, transfer and underrepresented populations

• Collaborate with members of the Student Engagement team to align messaging at all stages of the admissions cycle

• Manage and execute an engagement strategy targeting influencers including school counselors, transfer advisers, parents, CBOS, etc. to build awareness and increase interests

• Develop detailed documentation of student journeys to be shared with admissions staff

• Provide copy editing of content as needed to enhance the communications plans for designated audiences across the various communication platforms

• Develop written content for all enrollment webpages undergraduate recruitment events

Assist in execution of creative project plans:

• Manage an accessible content inventory for use across all communication vehicles.

• Manage relationships with resources including media contacts, CPA, freelancers and other creative services.

• Support in the planning, budgeting, monitoring and production of deliverables.

Communication Plan Management/CRM Technology

• Develop in-depth knowledge of CRM tool for reporting and supporting diversification of communications plan based on audience—including segmentation of populations to support personalized messaging for students’ journeys in the admissions funne

• Launch and manage e-mail campaigns for UNH Manchester undergraduate populations, including first year, transfer, international and underrepresented populations, as assigned

• Leverage CRM tool for reporting and monitoring students’ progression through the admissions funnel; examine outreach efforts for effectiveness

• Develop data driven personalization of messaging to designated audiences both in content and timing of communications execution; incorporate A/B testing to drive engagement

• Develop in-depth knowledge of CRM tool to identify key metrics to measure the effectiveness of admission recruitment-related engagement efforts in relation to recruitment travel, General Team Duties

• Keep informed of new and emerging student recruitment trends in communications, especially in higher education.

• Participate in the development of recruitment policies/procedures.

• Supervision of support staff and/or student representatives/interns, as assigned.

• Collaborate with social media manager and student interns to develop content for social media including, but not limited to blogs, takeovers and stories

• Assist in staffing of other admission events and programs, as assigned

• Other duties as assigned

Minimum Qualifications: