Content Strategy Editor Associate

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

 

Job Overview

Macy's Associate Editor will spearhead content creation for Macy’s consumer touchpoints, crafting editorial stories about our brand, products and assortment that inspire our customers to try the latest trends, purchase the season's must-have items and shop our store events to drive sales and instill loyalty. 

The editor will write and produce multi-platform content across emails/mobile messages, digital platforms, print books and in-store signage in partnership with Brand and Marketing Strategy, our Customer and Digital Team, Merchants and Creative. 

The ideal candidate has an editorial background in lifestyle or commerce journalism, is obsessed with following pop culture, and can craft everything from must-open subject lines to features that make fashion trends and home décor more accessible for our customers. 

 

What You Will Do

• Identify storytelling opportunities around our company, products and style trends in partnership with our Merchandising, our Fashion Office and Trends teams.
• Report, write and produce emails and multimedia-heavy digital experiences in partnership with Creative and Interactive Marketing that fit the brand's voice and style while still driving revenue.
• Synthesize marketing campaign details into effective digital content strategies and actionable creative briefs; partner with Creative to ensure campaign assets are optimized for customer touchpoints and effectively communicate campaign messages in ways that engage consumers.
• Quarterback editorial packages and special projects from inception to execution to drive earned media and customer engagement.
• Extend storytelling opportunities to non-digital owned touchpoints, including in-store experiences, marketing activations and paid media channels.
• Align storytelling across owned and third-party platforms by collaborating with the Social/Influencer, Partnerships and Media teams.
• Develop and execute content marketing partnerships with external vendors that drive earned media and sales.
• Use analytics tools to track performance and synthesize insights to make informed decisions about future content strategy.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 
• In addition to the essential duties mentioned above, other duties may be assigned.

 

Skills You Will Need

• Strategic Thinking: Demonstrates the ability to develop and implement long-term content strategies that align with consumer, cultural, and competitive market factors
• Content Strategy and Storytelling: Experience in architecting content strategies, planning, and managing editorial calendars, and writing/editing lifestyle or commerce stories to drive engagement and sales
• Innovation and Creativity: Champion of innovative and creative content solutions that drive business results. 
• Trend Awareness: Stays up to date on style, commerce and digital trends and technologies to keep strategies relevant and effective
• Analytical Skills: Proficiency in using digital analytics and insights to inform content strategies and measure performance. Ability to develop and manage a reporting system that communicates insights and metrics
• Collaboration: Strong cross-functional collaboration skills with to align strategies and achieve business goals
• Project Management: Ability to coordinate cross-functional teams and manage multiple projects simultaneously, ensuring timely execution and alignment with business priorities
• Communication Skills: Excellent written and verbal communication skills for effectively conveying content strategies, performance metrics, and insights to stakeholders
• Customer Focus: Develops audience-first CRM strategies and content that engages and delights customers, inspiring them to shop
• Flexi