Director, Digital Strategy and Analytics

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

Our Modern, Flexible Workplace:

 

We believe in a Modern, Flexible Workplace, and we are continuously exploring advancements in technology and office environments to make it easier to work from anywhere at any time, allowing for more flexibility in where and how you work. We know that choice and flexibility are important to you. We also recognize that flexible and remote positions can become opportunities for military partners, caregivers, and individuals with disabilities to thrive at our company. We invite you to consider what a Modern, Flexible Workplace can mean for you!

It is anticipated that an incumbent in this role will work onsite for three (3) or more days a week and will have a dedicated workspace when working onsite. Work location is subject to change based on business needs.

Summary of the Job:

 

As Director of Digital Strategy & Analytics within the FNBO Marketing team, you oversee the conception, prioritization, implementation and analysis of the work involving FNBO digital marketing efforts. This strategic leadership role requires a deep understanding of digital marketing trends, analytics, automation, and multichannel campaigns who can identify actionable insights and develop highly relevant digital marketing strategies for the business. The Director of Digital Strategy & Analytics thrives on innovating data-driven, digital marketing solutions while collaborating with business leaders and teams across the enterprise to identify opportunities for digitally focused growth and leverage cross-functional teams to carry through these strategies. Responsible for setting the plan for the digital landscape and driving execution of high-impact campaigns that move the business forward. Work will be accomplished both through internal and external resources.

About This Role:

 

Who you are:

You bring leadership experience, an advanced understanding of the digital marketing ecosystem, and the ability to manage large-scale, complex initiatives while fostering innovation and optimizing digital marketing efforts across the organization. You thrive in a role demanding fast- paced analysis and innovation, cross-functional collaboration, creative solutioning, and enterprise-level thinking. You love to learn. You embrace variety and challenge and are able to partner across business lines to develop new ways of working within existing structures and regulation. You have a demonstrated ability to analyze data and objectives, manage multiple, large-scale initiatives, communicate with impact, analyze outcomes, integrate learnings, and pivot as needed throughout the process. You are passionate about the customer, doing what’s right, and delivering value.

Responsibilities:

• Lead and manage the digital media strategy, budgeting, and measurement for FNBO Brand and Banking Division ensuring alignment with overall business goals, customer-centric objectives, and enterprise-level initiatives.
• Build the long-term vision and business cases for digital marketing innovations (which may include automation, personalization, and advanced attribution modeling) or enhancement of systems, tools, data, or design to meet given or expanding objectives.
• Develop and execute a comprehensive SEO strategy, focusing on on-page, off-page, and technical SEO best practices to improve organic visibility and traffic.
• Oversee data collection, analysis, and reporting across all digital channels. Develop performance dashboards and communicate a clear link between marketing activities and business results.
• Regularly track and report on the digital marketing ROI, making recommendations to improve performance based on insights and changing market conditions aligned to business goals.
• Work closely with senior leadership, stakeholders, and department heads to prioritize digital initiatives, optimize resources, and drive the digital transformation agenda.
• Drive the use and advancement of marketing analytics to assess campaign effectiveness and continuously refine strategies for campaign efforts.
• Manage and ensure compliance with regulatory and legal requirements for all efforts, staying in front of all privacy and customer data regulations.
• Identify, evaluate, and manage relationships with external vendors and agencies, ensuring long-term partnerships that drive performance.
• Report to executive leadership on digital marketing initiatives, providing both strategic and competitive insights and tactical recommendations for optimization.
• Oversee the continuous refinement of marketing performance