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M&

Retail Senior Sales Strategy Manager

M&T Bank
Manchester, United Statesfull_timeVerifiedPosted 23 Jan 2025
💰 $184,455/yr($110,673/yr$184,455/yr)

About the role

Overview:

Support Market production by providing strategic sales, marketing and service support to the leadership team and field. Develop and implement strategies that assist in consistently promoting bank wide campaigns, reinforcing behaviors and encouraging the achievement of sales and service goals while driving market specific efforts to uncover additional opportunities for revenue with a team in the field.

*Role can either be based out of the Manchester NH or Burlington VT location

Primary Responsibilities:

  • Act as a resource provider to support bank, market needs and drive local market strategies. Serve as subject matter expert for Retail Banking sales process, related initiatives and metrics including customer experience, sales process, relationship management, reporting and incentives specifically Onboarding, Relationship Management, CCM and ezLeads. Work with local Retail Leadership to ensure that branches are able to meet service and sales goals by reviewing and analyzing reports and programs and be willing to make recommendations on how to improve overall results.

  • Coach, reinforce and inspect the M&T Way Sales Process and the Business First Calling Process including the use of the sales tools and resources available to the field to ensure the sales force understands how to use it and they are widely adopted.

  • Evaluate process/program results against established performance measures such as customer satisfaction, business results or activities, and adoption rates to ensure desired end results.

  • Ensure consistent awareness and communication within the Retail Bank around new bank strategies, upcoming releases and growth results to the field.

  • Manage and execute the creation and delivery of skill-based sessions that develop the sales team around product knowledge, soft skills and driving bank growth

  • Develop and drive strong working relationships with the Retail bank and external partners in the communities in which we serve. Create and execute an outreach strategy to connect with critical stakeholders in order to promote further partnerships to drive growth in each market.

  • Identify areas to drive growth & improve experience; work with corporate resources (Deposits, Marketing, Performance Enablement, etc.) to take concepts from ideation to implementation and share best practices across all markets.

  • Empower an integrated customer experience by promoting One Connected Bank for any servicing or sales needs, delivering convenience and a simplified banking experience

  • Identify and drive collaborative efforts with business partners to improve the customer experience, specifically expanding partnerships with TCC, Digital and Business Banking to help reinforce the drive towards one Connected Bank.

  • Oversee New Hire / Onboarding Program, proactively assessing the education needs for the market while also Identifying and developing bench strength within each role

  • Collaborate with the Education Team to continue to develop and assist in delivering materials that will enhance the overall skill depth of our sales force and provide for consistency in approach across the network. Leads the implementation of employee training related to sales strategy through direct reports.

  • Work with Product Management, Marketing, Learning & Development / Education to coordinate sales strategies pertaining to the Retail branch network and digital banking platform, including developing sales methodologies, the way we sell and how we train employees

  • Provide ongoing support for the branch-based, Business Banking Partnership as we focused on a combined shared services mindset

  • Act as a resource provider to support market needs and drive local market strategies around (product/pricing/segmentation strategy/marketing/digital banking, etc.)

  • Plan all Market or Regional events, meetings or off-sites as needed. Play an integral role in Retail Bank- wide efforts such as Branch Manager Conferences or Retail Administration initiatives.

  • Coordinate with local leadership to execute on external efforts such as M&T Money Mentor/@Work events, volunteer efforts, community events, College events, NFL Partnerships etc.

  • Take an active role in all community and charitable initiatives in the market. Take part in charitable committee meetings, if available. Support partnerships with Business Banking, M&T Securities, Middle Market, Trust, Regional Presidents and Mortgage.

  • Monitor adherence to the local market budgets as required by each market such as ad promo, officer meetings, employee welfare, Travel and Entertainment etc. to ensure the appropriate allocation of funds fo

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Company

M&T Bank

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