Director, Social Strategy and Creative Content

Job Posting Title:

Director, Social Strategy and Creative Content

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Hiring Department:

Intercollegiate Athletics

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Jun 24, 2025

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

This position may be required to work non-traditional hours, including early mornings, evenings, weekends and holidays. This job is not suitable for remote work and is expected to work regular in-office hours. Some travel may

Purpose

Texas Athletics’ Creative Development department is seeking a creative and organized individual to create and maintain social media brand standards for Texas Athletics while making analytics-based content decisions. 

Responsibilities

• Create and maintain social media brand standards through the department's overall social strategy. Work to aid and advise social media managers throughout the athletics department on best practices and help generate account-specific social tone and voice while adhering to the overall social and digital strategy.

• Manage the @TexasLonghorns main accounts and other social media channels, developing compelling and engaging content focused on interaction and growth. Build an engaged audience focused on the Texas Longhorns brand and convey positivity, tradition, strength and creativity.

• Serve as a project manager on various projects and initiatives. Work collaboratively with internal and external stakeholders (including but not limited to Marketing, Communications, Learfield/Longhorn Sports Properties, Collegiate Licensing Company and Longhorn Network) on content plans for our social channels. Provide analysis based on data and adjust strategy based on statistical information.

• Provide in-person and remote social media and content support for sporting events.

• Develop and implement creative ideas for Texas Athletics’ efforts to increase brand awareness and generate revenue through sponsorship, donations & ticket sales. Innovate new concepts to further promote the Texas brand to its audience.  

• Directly supervise full-time and student employees. Manage and schedule staff members and students for events, games and photo and video shoots to ensure adequate coverage. Communicate staffing schedule with external staff members.

• Report analytics on a weekly, monthly and annual basis.

• Facilitate the education of student-athletes, coaches and staff on social media strategy and personal branding as part of the overall NIL program. This includes leading group workshops and one-on-one evaluation sessions.

• Other related functions as assigned.

• Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking.  As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University’s Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX web