SEO & Digital analytics, Client Consulting Manager, VCA

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

Visa Consulting and Analytics (VCA) drives tangible, impactful and financial results for Visa’s network clients, including both financial services and merchants. Drawing on our expertise in strategy consulting, data analytics, brand management, marketing, operational and macroeconomics, Visa Consulting and Analytics solves the most strategic problems for our clients.
The North American (NA) Digital Consulting Practice within VCA provides consulting solutions and services for Visa’s largest issuers in Canada and US. We are in love with digital analytics and push the boundaries on how we continuously reimagine our solutions for our clients. 
The VCA team is looking for a Digital Manager to join our digital consulting practice and play a role in developing high impact projects for Visa’s clients in the NA region.  You are an adaptive, results-driven self-starter, with a data-first mindset You are an advocate for the customer and are passionate about research, diving deep to uncover actionable insights You thrive in a fast-paced environment with a strong appetite for creativity and innovation. This role is responsible for the digital marketing planning, implementation, and optimization of customer search, retargeting strategies that drive acquisition, retention, and engagement programs for our clients. The ideal candidate is a strategic thinker that seeks to innovative everything they touch, carries a disruptor mindset, and can articulate/create impactful presentations. This role works together with our innovation & design team and Visa Marketing Services team to collaborate and solve all our client solutions

Potential engagements (or if you have background in these topics) could include product analytics, customer acquisition, google analytics, adobe analytics suite (Target, audience manager, experience manager, etc.) customer targeting, persona and segmentation analysis/creation.

•    Proactively engage with Visa internal teams in regular strategic & planning discussions
•    Leads consulting initiatives and contributes to closing engagement by identifying potential opportunities with Issuing Bank Partners.
•    Background and/or knowledge in digital affiliate strategy and tactics
•    Stay on top of latest Digital trends and user interfaces. Love for digital experience, travel, loyalty, would be highly valued!
•    Build solutions and actionable insights that will help clients to grow their portfolios and customer engagement in their core business
•    Partner with peers in other functional areas (marketing, sales, risk, innovation) and across global regional teams to execute projects in ways that leverage the breadth and depth of Visa’s resources
•    Produce and create insights, analysis and recommendations to improve client performance, boost growth, drive understanding of client issues and provide strategic guidance for client priorities across the verticals and segments
•    Ability to effectively manipulate and analyze trends in the digital ecosystem (industry and Visa) to determine meanings insights and recommendations for clients
•    Build new scalable solutions, toolkits, best practice documents and consulting approach that can be applied across VCA practice.

Incumbents applying for the role should be self-motivated, highly energized, detail-oriented individuals who will deliver strategic thought leadership, problem diagnostics and high impact solutions to clients support the growth and performance. Candidates must be able to develop enduring, strategic relationships with internal and external clients and across the Visa organization. 

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:
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