Senior Media BI Partner (all genders)

<h1><b><b>ABOUT THE ROLE AND THE TEAM</b></b></h1><p><span>This role is pivotal in advancing data-driven media strategies across all media channels, with a focus on delivering actionable insights that optimise media performance and drive brand growth. The Senior Media Data Strategist will play a critical role in integrating offline and online data, ensuring consistency and accuracy in reporting while providing high-level strategic insights to guide annual media and campaign strategies.</span></p><p><span>This team member will build and maintain cross-functional data connections and uphold rigorous standards of data integrity, working closely with Media Strategy &amp; Planning, Digital Media, Marketing Analytics, and Creative teams. The role's emphasis on cross-channel insight generation directly supports the team’s mission to enhance media effectiveness, inform investment decisions, and foster impactful brand growth. The strategist’s partnership with Digital Media will streamline in-house media planning and execution, while collaboration with Marketing Analytics ensures alignment with wider business objectives.</span></p><p></p><h1><b><b>INCLUSIVE BY DESIGN </b></b></h1><p><span>At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. ​</span></p><p><span>We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. </span></p><p></p><p><b><b>do.BETTER - our diversity &amp; inclusion strategy:</b><a href="https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy" rel="noopener noreferrer" target="_blank"><b> </b><u><span>https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy</span></u></a><br/><b>Our employee resource groups:</b><a href="https://corporate.zalando.com/en/our-impact/our-employee-resource-groups" rel="noopener noreferrer" target="_blank"><b> </b><u><span>https://corporate.zalando.com/en/our-impact/our-employee-resource-groups</span></u></a></b></p><p></p><p></p><h1><b><b>WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)</b></b></h1><p></p><p><b><b>Reporting Leadership &amp; Development:</b></b></p><ul><li><p><span>Serve as the primary point of contact for campaign data centralisation.</span></p></li><li><p><span>Lead and refine a robust reporting strategy that supports the development of Annual Media Strategies and Campaign Strategies.</span></p></li><li><p><span>Design, implement, and optimise frameworks for a suite of essential reports, including the Bi-Weekly Campaign Report, Bi-Weekly Steering Update, Creative &amp; Creator Performance Review, Monthly BM Performance Review, PCA for Large-Scale Campaigns, CBR, CBR Propositions, and Organic Boosting.</span></p></li><li><p><span>Integrate offline and online data sources to provide a holistic view of media performance and its business impact, enhancing integrated planning and cross-channel insight generation.</span></p></li><li><p><span>Develop and present clear, compelling findings to senior stakeholders, leveraging key performance indicators (KPIs), test outcomes, and full-funnel analysis.</span></p></li><li><p><span>Partner with Marketing Analytics and FFM WS2 to support high-impact projects, such as commercial performance evaluations.</span></p></li><li><p><span>Establish and align proxy metrics to track upper- and mid-funnel performance, supporting brand equity and long-term media effectiveness.</span></p></li><li><p><span>Collaborate with Creative and Content teams to integrate performance insights into content development and iteration.</span></p></li><li><p><span>Centralise data from internal teams and external agency partners (Dentsu, XM, and in-house digital teams) to provide a comprehensive view of media performance across markets.</span></p></li><li><p><span>Coordinate with Product, Ops, and Growth teams to implement scalable solutions that automate data transparency and reporting processes.</span></p></li><li><p><span>Maintain high standards of data quality and integrity by partnering with Digital Media to optimise data practices.</span></p></li></ul><p><b><b>Testing Strategy Alignment:</b></b></p><ul><li><p><span>Oversee the development of a unified, cross-channel testing roadmap that reflects and supports overarching media and marketing objectives.</span></p></li><li><p><span>Collaborate with the Media Testing Manager to align test objectives with strategic business goals, ensuring all tests are designed to deliver relevant and actionable insights.</span></p></li><li><p><span>Lead the prioritisation process for test initiatives, fo