Architectural Content Strategist & Marketing Manager

Are you an architect or designer turned marketing professional?

Do you love the challenge of marketing strategy and execution?

Are you a natural storyteller who can weave the tale of an architect on a product journey to fulfill their vision while slaying the dragons of impossibly specific client requests, thousands of product options across scattered files, and the dreaded stakeholder indecision - all while offering them the solution?

We know. We are looking for a unicorn. Could you be the one?

Job description:

We are seeking an experienced Architectural Content Strategist & Marketing Manager. The ideal candidate will have a working knowledge of architecture and design, either by degree or professional experience in the field. This role will work closely with our product and architecture CX teams to create messaging for our architect and design audience across all marketing channels. We are looking for a self-motivated individual to wear many hats and actively execute in both the content strategy and generalist marketing manager responsibilities. 

Requirements

Required Qualifications:

Please do not apply for this position if you do not meet the required qualifications.

Copywriting and Content Strategy:

• Minimum of 5 years writing copy specifically for architect and design audiences as the sole person who planned, created, and distributed content across all marketing channels.
• Minimum of 3 years of technical, product copywriting experience with the ability to translate complex technical concepts into clear, persuasive, engaging copy for architects and designers to motivate them to take specific actions.
• Copywriting experience across email, social media, website, PR, thought leadership, presentations, and marketing collateral for sales teams.
• Working knowledge of architects & designers including: fluency in architectural terminology, design processes, workflows, tools, pain points, and decision-making processes.  
• Proficient in use of AI to optimize and accelerate efficiency in copy production.
• Inspirational writing style with ability to add clever insights to engage A&D professionals.
• Fundamental understanding of SEO and how to incorporate it into all messaging.

Required Qualifications:

These are in addition to Copywriting and Content Strategy Required Qualifications (not an either/or scenario). Please only apply if you meet all required qualifications. 

Marketing Generalist Experience:

• Content development and marketing communications
• Campaign management and lead generation across channels
• Cross-functional collaboration with Product, Architect CX, Sales, and Partner Success teams
• Presentations and marketing collateral to support sales teams
• Collaborate with design teams to produce graphics 
• Excellent editing and QA skills.
• Reporting and analytics

Degree:

Architecture, Design, or a closely related field

Alternatively: Marketing, Communications, or a closely related degree with working experience in the architecture and design industry 

Preferred Qualifications:

This is where you get bonus points!

SaaS and/or start-up experience

Graphic design - Canva experience is a plus!

Experience with HubSpot automation, workflow, reports, and analytics

Experience with architectural software like CAD, BIM, etc. 

Event Marketing (experience planning and executing trade shows and industry events, including booths, marketing collateral, and swag)

Google Analytics

Soft skills:

These characteristics will lead to success in the role.

Self-motivated

Disciplined

Reliable

Adaptable

Deadline-oriented

Problem-solver

Detail-oriented

Can manage multiple projects and deliver on all of them

Benefits

We offer a comprehensive benefits package including:

• Medical, dental, vision, short-term disability plans, long-term disability plans, and supplementary insurance options
• 401k retirement to plan for your future
• Home office / wellness stipend to set you up in style
• Unlimited PTO - we work hard and play hard

And the best benefit is working with an A-Team to build something special while making an enormous impact in the architecture and design industry!