Senior Associate, Marketing Data Scientist (PCO)
HumanaAbout the role
Become a part of our caring community and help us put health first
Become a part of our caring community and help us put health firstAs a Senior Data Scientist, PCO Analytics (x1), you’ll lead analytical efforts that support Humana’s Primary Care Organization (PCO). You’ll transform complex data into actionable insights that guide marketing strategies, improve member engagement, and support operational excellence.
This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys connecting analytics to real-world healthcare outcomes.
Role Responsibilities
You’ll drive strategic analytics that inform decision-making across PCO marketing and operations.
Key responsibilities include:·
- Leverage dashboards and reporting tools to develop insights around campaign performance, member engagement, and operational KPIs
- Conduct deep-dive analyses to uncover trends, identify opportunities, and support strategic planning
- Collaborate with marketing, clinical, and strategy teams to align analytics with business goals
- Translate complex data into clear, actionable insights for leadership and stakeholders
- Mentor junior analysts and contribute to the development of best practices in analytics
- Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc.
- Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.
- Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners.
- Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions
- Responsible for post-campaign analysis, including media performance (both actuals and to goal), consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni-channel analysis (online to offline, offline to online, optimal pathway, etc.).
Your work will directly influence how Humana engages members and delivers value through its primary care services.
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Use your skills to make an impact
Use your skills to make an impact
Required Qualifications:
- Bachelor's degree in data Analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience
- 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling
- 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI)
- 3+ years of experience with setting up causal inference experiments
- Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting
- Be able to create reports, projections, models, and presentations to support business strategy and tactics
- 3+ years and knowledge of predictive modeling and segmentation techniques
Preferred Qualifications:
- Master’s degree in a quantitative or healthcare-related field
- Familiarity with HIPAA and healthcare compliance standards
- Experience with Snowflake/ Databricks
- Marketing experience a plus
- Experience with Adobe Analytics
Work at Home Information
To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Virtual Pre-Screen
As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experien
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