Manager, Field GA Digital

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Manager, Government Affairs Digital supports Comcast’s communications and government affairs organizations by developing and executing localized digital and social media strategies across key markets. This role helps strengthen Comcast’s reputation and relationships with community stakeholders, policymakers, and customers through digital storytelling and targeted campaigns. Working closely with Headquarters, state, and local GA teams, the Manager drives both proactive campaigns in expansion markets and responsive efforts in defensive markets to support Comcast’s policy and business objectives.

Job Description

Core Responsibilities 

Digital Strategy & Campaign Development 

• Develop and execute localized digital and social media campaigns that support Comcast’s business goals in expansion and defensive markets. 
• Collaborate with HQ and regional GA teams to tailor messaging and creative for local audiences and issues. 
• Manage the development of digital assets, messaging, and content calendars for community engagement and reputation management. 
• Identify opportunities to highlight Comcast’s community impact, infrastructure investments, and partnerships across markets. 

Social Media Management & Execution 

• Support the day-to-day management of social media content for Comcast corporate and regional campaigns. 
• Coordinate posting, scheduling, and engagement activities across platforms, ensuring message accuracy and brand consistency. 
• Partner with the corporate social media team to align on voice, visuals, and issue response protocols. 
• Monitor conversations and trends related to Comcast’s policy issues, industry topics, and regional developments. 

Collaboration & Stakeholder Engagement 

• Work closely with state and local Government Affairs leads to develop tailored social content that supports policy, community, and outreach initiatives. 
• Collaborate with internal teams including Corporate Communications, GA and Community Impact to ensure cohesive digital messaging. 
• Coordinate digital support for local events, community partnerships, and grassroots initiatives. 
• Serve as a key liaison between field comms and GA teams with HQ digital partners to ensure timely content sharing and strategic alignment. 

Measurement & Optimization 

• Track performance metrics for digital and social campaigns, including engagement, reach, sentiment, and audience growth. 
• Analyze campaign results and provide insights to improve future efforts and audience targeting. 
• Prepare performance reports for internal stakeholders and leadership. 
• Continuously identify emerging platforms, tools, and digital trends to enhance GA communication strategies. 

Governance & Compliance 

• Ensure all digital and social content complies with Comcast’s brand standards, legal requirements, and political activity guidelines. 
• Partner with Legal, Compliance, and Government Affairs leadership to maintain transparency and integrity across digital communications. 
• Manage approval processes for creative content and ensure proper documentation of campaign activities. 

Qualifications 

Required: 

• Bachelor’s degree in Communications, Public Relations, Political Science, Marketing, or related field (or equivalent experience). 
• 4–6 years of experience in digital communications, social media, or public affairs. 
• Proven ability to manage and execute digital campaigns, including content planning and social engagement. 
• Strong understanding of political and public affairs communication environments. 
• Excellent writing, editing, and storytelling skills with the ability to adapt content for multiple audiences. 
• Experience collaborating across multiple teams and managing complex stakeholder relationships. 

Preferred: 

• Experience working with or within Government Affairs, public policy, or advocacy organizations. 
• Fam