Jobs and Careers

Vice President Media and Creative

United Statesfull_timeVerifiedPosted 10 Aug 2026

About the role

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.

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Position Summary:

Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness, and quality. It is part of Grupo Bimbo, the world’s largest baking company with operations in thirty-five countries. Grupo Bimbo is the seventh largest global food company.

Not everyone is familiar with the Bimbo Bakeries USA name. However, everyone in the U.S. has enjoyed our many products. Some of our iconic brands and fresh products can trace their histories back to the late 1800s or early 1900s, when our traditions of freshness and value began. Bimbo Bakeries USA’s story started in 1994, when Grupo Bimbo purchased La Hacienda, a California-based tortilla company. The Company entered the U.S. bread market in 1997 with the acquisition of Pacific Pride Bakeries of San Diego.

The company grew again in 1998 with the purchase of Mrs Baird’s Bakeries in Texas, which at the time was the largest family-owned bakery in the U.S. The combined operations were renamed Bimbo Bakeries USA.

In 2002, BBU acquired the Western U.S. baking business of George Weston Ltd., adding such iconic premium brands as Oroweat®, Entenmann’s®, Thomas’® and Boboli®. In 2009, Grupo Bimbo purchased the remaining U.S. fresh baked goods business of George Weston Ltd., adding brands such as Arnold®, Brownberry®, Freihofer’s® and Stroehmann®.

In 2011, BBU completed its largest acquisition to date: Sara Lee’s North American Fresh Bakery business. Adding Sara Lee’s bread business doubled BBU in size, enabling us to better deliver on our mission, vision, and values.

Today, BBU operates more than 55 bakeries, employs more than 20,000 associates and distributes products through 12,000 sales routes throughout the United States

Key Job Responsibilities:

Reporting into the SVP of Marketing, the Bimbo Bakeries US Vice President of Media & Creative will be a dynamic, consumer-obsessed leader tasked with continuing the momentum against the marketing transformation journey we started in 2021. Specifically, this individual will oversee the development, implementation, and execution of full funnel media campaigns and leading-edge creative while managing a team of 30+ BBU associates, a cross-functional agency ecosystem, and measurement partners.

The VP, Media & Creative will operate as a peer to BBU’s Category & Innovation leaders and drive the adoption of the marketing transformation vision that was established to enable the strategic vision for BBU’s portfolio of iconic brands. He/She will elevate the quality of consumer marketing within the company by providing strategic thought leadership and an enterprise-wide approach for marketing technical expertise across the media and creative landscape. Specifically, they will oversee a team of centralized subject matter experts across creative development, media planning, media buying, design, packaging graphics and social media strategy.

This successful candidate will be charged with setting the bar for what world class marketing means in and outside of the company. The executive will measure the company's progress and identify issues and areas/opportunities to continue BBU’s momentum to go to the next level and develop the core fundamentals and plan necessary to achieve our transformation ambitions.

Specific responsibilities include the following:

Continuously optimize the effectiveness and efficiency of BBU’s pull marketing investment and support the SVP of Marketing on brand-level investment across the portfolio.
Collaborate with the Omnichannel and RGM Leader on opportunities to balance short-term and long-term growth opportunities across the enterprise.
Build a culture of marketing innovation through creative effectiveness design and centralization and governance of a creative services team.
Ensure best-in-class brand assets are applied strategically across all consumer touchpoints.
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