Director Marketing, Animal Health - Vaccine Franchise

Job Description

Director Vaccines Franchises

Join us as the Director of Companion Animal Vaccine Marketing, where you'll lead the commercial growth of our innovative vaccine and therapeutic portfolios. Reporting to the Executive Director of the Companion Animal and Equine Business Unit Marketing, you'll develop and execute a dynamic brand strategy for our canine and feline vaccines while steering future pipeline products.

Your strategic leadership will address unmet market needs and enhance the customer experience with our company's Animal Health. With a strong background in strategic marketing across various therapeutic classes, you'll collaborate with internal teams to be the 'voice and ear' of the franchise, driving customer-centric solutions.

In this role, you'll manage the brand team focused on crafting impactful messaging and overseeing all marketing initiatives, including advertising, product pricing, and industry programs. You’ll also be accountable for the portfolio's financial performance, driving topline sales and profit contributions.

Key responsibilities include recruiting and developing top talent, guiding your team in executing routine marketing functions, and steering the annual tactical and long-term strategic planning for the portfolio.

We seek a candidate with strategic vision and intellectual curiosity about vaccines and companion immunology. If you’re ready to make a significant impact in the companion animal health sector, we want to hear from you!

Key responsibilities may include, but are not limited to: 

Talent Leadership and Development

• Lead a high-performing team to integrate analytics and insights, to make data-driven recommendations to advance the portfolio

• Define and drive accountability across the team for performance of brands

• Lead in cross functional collaboration

• Recruit, hire, develop, and retain top marketing talent

Messaging and Value Proposition

• Creating the product positioning, messaging, and value proposition for our company's Vaccine, Therapeutic, and Equine product ranges

• Partnering with agencies, communications, professional services, you and your teams will be the strategic mind behind all the content to differentiate our brands

Communications & Demand Generation Collaboration

• Focus the teams to create driving campaigns that reach the right target; with the right message; delivering ROI and business outcomes.

• Provide project team leadership to ensure successful product launches.

• Driving the segmentation strategy by thinking through the target buyers, ideal customer profile, target industries. Building out solutions as well as prescriptive use cases (a hierarchy of platforms, solutions).

Sales Enablement and Support

• Leading by example, collaborating closely with sales and sales enablement to understand the go-to-market motions to create powerful sales collateral and tools including webinars, pitch/demo presentations, technical monograph’s, etc.

• Measurement, Analysis, Iteration & Action:

• Understanding how the platforms and products are performing and driving iterative change as necessary to drive measurable results.

Stakeholder Communication & Thought Leadership

• You will be one of the most cross functional leaders partnering across the organization on global strategies and execution.

• You will also be seen as a thought leader in the space by presenting content across a variety of outlets including industry and customer events, webinars, blog posts, press pitches

Background & Education:

• Bachelor's degree required, MBA degree preferred

• Advance degree in Veterinary medicine/animal science/microbiology/pharmacology desirable

Required Experience and Skills: 

• At least 10 years relevant work experience in marketing/technical service/sales with a successful track record working actively with positioning and messaging to create the best performing campaigns, stories, and product launches

• People management experience mandatory

• Creating and defining segmentation, positioning, messaging, go-to-market, and lifecycle strategies based on market research, competitive analysis, and an unwavering focus on the customer

• Managing and executing the strategic product marketing and launch plans to drive revenue

• Digital marketing acumen with focus on lead