Job Description Summary

The Associate Director, Communication & Omni-Channel Marketing is responsible for developing and leading the creation and execution of the external product and solution communication and omni-channel strategy and plans to increase brand awareness and competitiveness. This person will be responsible for creating and deploying impactful content to the market focused on products, solutions and relevant topics that demonstrate BD’s knowledge, leadership, expertise, capabilities and solutions with the goal of increasing our share of voice in the market. This person translates marketing tactics into integrated programs and campaigns, engaging and nurturing customers throughout their buying journey and ensuring a consistent experience across channels. This person is responsible for lead generation and management and leads and campaign tracking and reporting to increase awareness, interest and demand for BD Medical - Pharmaceutical Systems products and solutions.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Summary of Position

• The Associate Director, Communication & Omni-Channel Marketing is responsible for developing and leading the creation and execution of the external product and solution communication and omni-channel strategy and plans to increase brand awareness and competitiveness.  

• This person will be responsible for creating and deploying impactful content to the market focused on products, solutions and relevant topics that demonstrate BD’s knowledge, leadership, expertise, capabilities and solutions with the goal of increasing our share of voice in the market.  

• This person translates marketing tactics into integrated programs and campaigns, engaging and cultivating customers throughout their buying journey and ensuring a consistent experience across channels.  

• This person is responsible for lead generation and management and leads and campaign tracking and reporting to increase awareness, interest and demand for BD Medical - Pharmaceutical Systems products and solutions. 

• Main focus areas include advising, leading and execution of marketing communications and campaigns including branding, public relations, tradeshows, campaigns, digital channels (website, social, google…) and the Marketing Technology stack to successfully deploy the communication plan and strategic campaigns.

• This person creates content on strategic products and topics for publication and sharing by associates.  

• This person is responsible for the promotional publication strategy for strategic product and solution topics.

• They drive consistent, repeatable, efficient, and impactful demand creation activities across all the regions to achieve specific business goals in collaboration with WW portfolio marketing and regional/account based marketing.  

• This person will be responsible for designing and completing global multi-year strategy and programs, and optimizing demand creation approaches across the organization.

• This person will lead a team of 3 remote people not located in the US: Sr Digital Marketing Manager, Marketing Communications Manager, Event Coordinator.

• This person will report to the Franklin Lakes, NJ office 4  days per week. 

Responsibilities

Planning & Strategy Development

• Create the product and solution communication strategy and plan recommending strategic content topics, campaigns and recommending optimal mix of channels 

• Establish goals and objectives of communication and omni-channel marketing within BDM-PS with in-depth understanding of business drivers, customer buying process and needs and buying journey

• Design the best program strategy to deliver the right messaging to the right audience at all stages of the customer buying process

• Drive the organizational alignment on desired outcomes of global campaigns and demand creation programs   

• Liaise with marketing leadership and the comm