Field & Partner Marketing Manager

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.

If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.

Our mission is simple: End Cyber Risk. We’re looking for a Field & Partner Marketing Manager to be a part of making this happen.

About the Role

The Field & Partner Marketing Manager is a self-starting marketer who partners closely with channel partners, channel sales, marketing, and leadership cross-functionally to drive the strategy and execution plan for programs and initiatives that gain partner mindshare, generate partner demand, recruit new partners, enhance the partner experience, and build pipeline and sales opportunities.

In this role, you’ll work closely with the Director of National Accounts and the National Account Managers to identify high-yield opportunities for each unique partner across partner-facing marketing mediums including webinars, campaigns, digital programs, partner training, panels, and social broadcasts. You’ll be responsible for making Arctic Wolf stand out in a creative and impactful way to stay top of mind with our most productive partners. Additionally, you’ll be responsible for digging into program performance data to identify trends, make recommendations and shape budget allocations that drive business results.

The ideal candidate Is a self-starter with a service attitude who has exceptional communication and writing skills, a partner-first attitude, and ability to create and launch high-impact programs that yield measurable results.

Responsibilities

• Work closely with CAM/NAM directors to develop and execute a quarterly channel marketing plan for a dedicated set of partners comprised of partner-facing activity, scalable demand gen, and digital programs that align with channel sales plan to boost indirect pipeline and partner rep adoption

• Serve as primary AW marketing liaison for Partner Marketing Managers at our strategic partners

• Define and execute a strategy and plan to amplify the partner program and partner experience, activate new partner sellers, and gain mindshare at our national partners through incentives, experiences, and digital programs

• Package and promote integrated campaigns and content to strategic partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and tailor content and delivery accordingly

• Partner with channel comms, product marketing, and sales enablement to shape and develop segment-specific channel product and program launch messaging, communications, and to- and thru-partner tools based on segment requirements

• Partner with internal Demand Center and Creative teams to manage campaign ticket requests for programs including training, panels, webinars, ads, on-domain landing pages, social broadcasts, and partner training

• Source, coordinate and fulfill high-end giveaway and rep engagement items to make Arctic Wolf stand out among other vendors with national strategic partner reps

• Analyze program and platform performance data to identify trends, make recommendations and build quarterly plans that reflect findings to maximize ROI

• Manage, balance and report on channel marketing budget; adjust spend based on program performance

Who You Are​

• Exceptional organizational, prioritization and project management skills; communicates status and escalates needs with clarity and ease and proposes solutions

• Deep channel acumen and knowledge of channel go-to-market, partner business models, partner profitability, and channel engagement best practices; deep understanding of marketing/sales funnel as it relates to the channel and methods by which to accelerate and impact pipeline

• Exceptional writing skills with the ability to drive deep understanding and inspire action

• Strong analytical skills; ability to pull and review reports, extract actionable insights and make recommendations; demonstrated ability to incorporate metrics into a process of continuous improvement

• Excellent and polished interpersonal and communication skills, bot