Job Description Summary:

We are establishing a new Brand Experience organization to enhance our product-centric branding strategy and enable consistent and distinctive brand experiences across global markets.
This role will drive the development of product brand strategy and brand tone & content direction, while ensuring seamless execution in collaboration with Marketing and Creative Teams. In addition, the position will lead the management of marketing assets to support global expansion and empower local subsidiaries.

Job Description:

1. Brand Experience Strategy & Execution Guidance

• Develop product-driven Brand Identity, Brand Positioning, and Brand Architecture.

• Define and articulate Unique Selling Proposition (USP) and Point of Difference (POD).

• Develop and maintain Brand Tone & Manner, Visual & Verbal Guidelines.

• Provide clear execution guidelines and alignment support to IVY Marketing and Creative Teams.

2️. Campaign & Content Strategy

• Develop, execute, and manage brand campaign strategies in both domestic and global markets.

• Lead planning and production of Online Feature Content and Product Detail Pages (PDP).

• Drive Influencer identification and management, as well as User Generated Content (UGC) programs.

3️. Marketing Asset Management

• Lead the operation and management of the Domestic & Global Marketing Asset Portal.

• Provide comprehensive marketing asset support to IVY Marketing and global subsidiaries.

• Build and manage Global Marketing Toolkits to support global expansion and localized execution.

• Manage and optimize all core marketing assets (imagery, video, copy, digital content).

4. Business Development & Market Insight

• Support global units by aligning brand strategy with local market needs to drive brand presence and business growth.
• Assist in adapting product concepts, messaging, and marketing tools for regional relevance.
• Provide operational support for global teams, ensuring smooth coordination and execution of brand initiatives across international markets
• Act as a key liaison between HQ and regional teams to ensure alignment, timely delivery, and effective rollout of brand initiatives.

5. Cross-Functional Collaboration & Governance

• Collaborate closely with Product Planning, Marketing, Design, Sales, and other cross-functional teams to deliver a cohesive Brand Experience across all touchpoints.

• Monitor Brand KPI performance (Brand Equity, Brand Awareness, Campaign ROI) and recommend continuous improvement actions.

We offer a competitive benefits package!

(*Eligibility may vary.)

• 401(k) Savings Plan

• Premium Medical Insurance Coverage

• Year-end Bonus Plan

• Paid Time Off (PTO) based on seniority

• Paid Holidays

• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

• Summer Friday

• Complimentary Gourmet Breakfast, Lunch, and Dinner

• Relocation Support for New Hires*

• Work Anniversary Recognitions

• Congratulatory & Condolence Gifts

• Employee Referral Bonus Program

• License/Certification Reimbursements*

• Corporate Employee Discounts

• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

• Commuter Support (Shuttle Bus Program)*

• Vehicle Perks*

Qualification(s):

Education(s):

Bachelor of Arts (B.A): Business Administration/Management, Bachelor of Science (B.S): Marketing

Work Experience:

Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

Skill(s):

Brand Marketing, Marketing Campaigns, Online Marketing, Product Marketing

Language(s):

Korean

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