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Position:

Sr. Director, Product Marketing

Position Summary:

As a Sr. Director, Product Marketing, you will play a key role in the go-to-market strategy, positioning, and messaging for our products focused on improving physician workflows. You will collaborate closely with Product Management, Sales, Engineering, and other cross-functional teams to drive product adoption, growth, and customer satisfaction within the healthcare provider space.

Your expertise in physician workflow and healthcare IT systems will be essential to shaping the product's narrative and ensuring its value proposition resonates with healthcare providers and key decision-makers in the industry. You will lead efforts to understand customer pain points, define market positioning, and create compelling content that drives customer acquisition, engagement, and retention.

Job Description:

We are seeking a dynamic and experienced Sr. Director, Product Marketing with expertise in SaaS-based solutions, healthcare IT, and physician workflow optimization to join our growing team. The ideal candidate will have a deep understanding of healthcare IT systems, an ability to communicate complex product solutions effectively, a passion for improving the healthcare experience for both providers and patients and an ability to lead and thrive in an innovation-type environment.

Primary Responsibilities:

Product Strategy and Positioning: 

• Develop and execute the product marketing strategy for SaaS-based solutions targeting healthcare IT and physician workflow optimization. 

• Work with product management to understand product capabilities, features, and roadmap, translating them into compelling, market-facing messaging. 

• Conduct competitive analysis and market research to identify opportunities and refine positioning, ensuring the product is differentiated in a crowded market. 

Go-to-Market (GTM) Execution: 

• Lead the go-to-market planning and execution for new product releases and feature updates. 

• Create product launch plans, working cross-functionally to ensure a smooth rollout and adoption by healthcare providers. 

• Develop sales enablement tools, including product demos, presentations, and other collateral to support sales teams in engaging healthcare customers. 

Content Creation & Thought Leadership: 

• Develop impactful content including blog posts, case studies, white papers, and webinars that address physician workflow challenges and showcase the value of our solutions. 

• Create educational materials that demonstrate product benefits, ROI, and impact on healthcare provider efficiency and patient outcomes. 

• Partner with subject matter experts to position the company as a thought leader in healthcare IT and physician workflow optimization. 

Customer & Market Insight: 

• Engage directly with healthcare providers, physicians, and industry stakeholders to gather insights on their challenges and needs. 

• Use customer feedback and data-driven insights to inform product enhancements, marketing strategies, and communications. 

• Monitor trends in healthcare IT and physician workflow to stay ahead of the market and adjust positioning accordingly. 

Performance Tracking & Optimization: 

• Measure and analyze the effectivenes