Segment Marketing Strategist Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Segment Marketing Strategist Manager

We are looking for a Segment Marketing Strategist Manager to join the Group Segment Marketing team within our Marketing division. In this role, the Segment Marketing Strategist Manager will be responsible for overseeing Group Segment Marketing team operations, segment & market analysis, and strategy development to optimize performance and drive segment growth, acting as Group Marketing liaison with cross-functional partners across marketing and sales. This individual will perform comprehensive segment and market analysis to identify the needs and behaviors of the Group market, while staying informed about competitors and industry trends.

This position involves monitoring and analyzing segment KPIs, generating weekly and monthly reports on performance and providing corresponding recommendations, and developing data-driven, at-scale and 1:few strategies in collaboration with our marketing partners, including outbound activations, web, and paid media to maximize growth from those channels.

The Team:

The Group Segment Marketing Team owns the Group go-to-market strategy for healthcare organizations between 6-275 MDs, working in close alignment with our Sales stakeholders and Marketing partners to help grow Group pipeline and bookings. We support the new and existing logo Group business through at-scale, 1:few, and 1:1 tactics informed by our strategy to grow the business across our key audiences, by leveraging tactics like web and paid media, lead generation partnerships, outbound activations, industry and proprietary events, sales enablement, active pipeline deal support, and customer co-marketing.

Job Responsibilities

• Develop performance measurement frameworks - KPIs, goals, metrics - and analyze the performance of all campaigns, activations, tactics, content and creatives to reveal effectiveness against objectives

• Monitor and analyze Group Segment performance KPIs, providing insights and recommendations for continuous improvement

• Provide monthly business reports summarizing the activations performance, inbound performance, and performance of any other channels like events, including recommendations of how to modify that strategy based on findings

• Partner with SDR and SE Enablement marketers to gather and analyze feedback from sales stakeholders to inform segment strategies and identify new opportunities

• Conduct regular in-depth analysis of Group business segment to understand the needs, preferences, and behaviors of the Group market, and applying them to the go-forward Group Segment go-to-market strategy

• Manage the Group Marketing budget: partner across the Segment Marketing team ensure that projects, such as events and outbound activations, are on budget, the expense tracker is updated appropriately, and monthly signoffs are accurate

• Own the creation of the Group Marketing bi-weekly newsletter. Collaborate across the segment team, and other partners as needed, to own the draft of the newsletter

• Partner with Group Marketing leadership, Sales leadership, and our Marketing partners to develop, implement, and be an expert on compelling messaging that resonates with our Group prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging.

• Act as liaison between Group Marketing team and other Marketing cross functional partners (including, but not limited to: Performance Marketing team, Solutions Marketing team, Content, and Brand) to ensure our buyers’ journeys help to inform our strategies

Typical Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

• 5+ years in relevant Marketing / Commercial Operations or Marketing Strategy role, with experience in Healthcare IT a plus

• 1+ years of experience in a quantitative and analytical role

• Strong skills around data manipulation and analysis of large quantities of data, with the ability to interpret and make real-time decisions across tools like Salesforce, Excel, Tableau, and Power BI

• Demonstrated success developing and enhancing complex reporting, weaving together inputs from multiple teams, marketing channels, and data sources

• Excellent understanding of prospect segmentation and targeting strategies

• Strong communication and interpersonal skills, with the ability to collaborate and influence effectively across teams.

• Proven experience working with marketing and sales teams

• Proficient in managing multiple marketing initiatives simultaneou