Director, Digital Marketing

Description

At Humana, we put the needs of seniors at the forefront of everything we do. The Primary Care Organization is Humana’s senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 250 physician practices, 450 clinicians, and 250,000 patients across 18+ markets.

The Primary Care Organization (PCO) is in the midst of significant growth. As the Director of Digital Marketing, you will play a significant role in the growth and success of the PCO. We are looking for a customer-centric and innovative leader with a passion for all things digital who will lead our digital marketing team to develop strategies that drive personalized experiences across the united digital experience.

Responsibilities

What you’ll do

Reporting to the Vice President of Marketing, this role is responsible for developing the digital marketing strategy and guiding the digital marketing team through development and implementation of digital communications that drive lead generation, nurturing, and conversion. This role will serve as the digital marketing subject-matter-expert for the department and their team will support agile marketing pods. Additional responsibilities include website ownership, management of digital and social communication channels, online brand reputation, and marketing technology management. This role will lead internal and external agencies to develop e-marketing content and material and will oversee a team of several digital marketers.

You’ll sweep us off our feet if…

• You have demonstrated results of digital and technical marketing expertise and strong strategic thinking.

• You are an action-oriented self-starter with a track record of leading successful teams

• You enjoy working collaboratively with others, are highly capable in influencing partners and leaders, and are flexible and enthusiastic

• You provide trusted counsel on technical approach and digital marketing strategy

• You can manage multiple projects from concept to completion, drive strategy and guide execution, and collaborate with PCO IT/Technology, cross-functional marketing teams, and senior-level leaders

• You understand the technical concept of communication platforms through final design and execution

• You stay up to date with the latest platform technology enhancements and digital communications innovation

• You are a polished communicator with the ability to leverage data and information in a clear and concise fashion

• Ambiguity and setbacks don’t faze you; you thrive in complexity and are ever optimistic

• You are motivated by goals and metrics – and strive to exceed them

You’ll make an impact as you…

• Plan, develop, and implement digital marketing strategies to promote the PCO brands and services online (e.g., email, search, social media, display and mobile advertising, business listings, etc.)

• Analyze customer acquisition data, marketing spend and customer trends to build strategies and action that improve marketing campaign performance

• Lead the team and agencies through development of e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.).

• Establish and track key performance indicators and report outcomes to key stakeholders.

• Consistently deliver superior customer service to partners and be seen as a trusted thought partner demonstrating Humana’s values.

• Develop, coach and mentor team members and provide feedback to enhance skills, knowledge, and work performance. Ensure associates receive learning and development opportunities.

Minimum Qualifications

• Bachelor’s Degree
• Background in leading digital design strategy
• Eight or more years of technical experience in digital marketing
• Minimum of five years of experience leading and developing associates in digital focused roles
• Superior communication (written/verbal) and presentation skills. The ability to structure a concise, fact based, clear presentation of findings, and effectively present this to any level in the organization
• Strong project management skills and business relationship skills, including a proven ability to think end-to-end, establish priorities, manage long-term projects, and manage multiple projects
• Leader with a strong bias for results and a history of success working across organizational boundaries
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

• MBA or Master’s Degree

• Exp