Senior Director of Brand, Communication and Content Marketing

Who We Are: We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.  
We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon:expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.  LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential. 
LINQ’s Values: Count on us - We’re ready and reliable for our partners and each other Class of our own - We hold ourselves to a high standard of excellence   Fair and Square - Integrity and mutual respect are table stakes   Nourish Connection - We foster a culture of teamwork and trust   Educated Advancement - Our deep knowledge and experience propel our development   
Position Summary:As the leader of Brand, Comms and Content, you will help us design, optimize and connect these functions across the organization to support our aggressive growth strategy.  In this role you will be responsible for enabling customer advocacy and revenue growth by strengthening our leadership position in the market via market leadership points of view/campaigns; improving engagement with prospects, users, and buyers through targeted content strategies; asset creation and optimization; and refining our internal communication program including executive and all company comms. Strong cross-functional partnerships are critical to the success of this role to create the ‘right to win’ in our key market segments.  You and your team will be measured by KPI including brand share of voice, sentiment and key word association, as well as content engagement metrics.   
At LINQ, our workforce is talented, loyal, dedicated and highly enthusiastic. This is a remote opportunity although Austin, TX is preferred.   What You’ll Do: • You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.   You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.   In concert with our Brand and Communications agency partner, you will build, execute and performance manage our overall brand and market leadership strategy and plan. • Collaborate cross-functionally across all areas of LINQ to define, communicate, and evangelize our point of view in the markets & customer segments we serve. • Enable our marketing teams and our internal stakeholders with targeted content strategies and assets to support multi-channel campaigns and programs across our paid, owned, earned and shared channels.   • Own and develop LINQ’s social channels to grow channels organically in support of our brand.  • Orchestrate cross-organizational planning, execution, and measurement of brand, content, and communications programs with an eye on continuous improvement. • Serve as the internal champion of LINQ’s brand.  Oversee the governance, use and application of brand assets across all departments.     • Enable LINQers on the role and value of brand, content, and communications disciplines and set expectations on how to support these efforts.  • Build a high-performance team acting as a player/coach.  • Create repeatable, scalable process in support of brand, content and communications.  • Recruit, lead, and develop a high performing marketing team focused on building the foundation and enabling future growth. 
What you bring to the role: • You are customer obsessed and fluent in marketing communications. You bring a minimum of 7 years of tried-and-true leadership and business domain experience in branding. communications and content marketin