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Senior Commercial Marketing Manager North America (Instrument Tracking Systems & Service)

Fortive
Remote, United States, United StatesRemotefull_timeVerifiedPosted 19 Feb 2026

About the role

Position Summary

Position Summary

The Senior Commercial Marketing Manager, Instrument Tracking Systems & Service, is the commercial owner of ASP’s connectivity ecosystem in North America— products would include all applicable surgical instrument tracking systems (examples include but not limited to Sonar, SPM, Censis, etc.) This candidate would have prior experience with ITS workflows, cloud-based connectivity platforms, and connected capital devices. This role sits at the critical intersection of marketing, IT, service, cybersecurity, and clinical workflow, ensuring scalable adoption and reliable performance of ASP’s connected solutions. Candidate will lead the commercial strategy, onboarding playbooks, field enablement, and GTM execution for ASP’s cloud-connected services while partnering closely with Upstream Product Management, IT, R&D, Service, and healthcare IT teams to ensure connectivity readiness and product reliability across the customer lifecycle.

This role requires someone who has experience with how surgical instrument tracking systems work, why they’re essential in sterile processing/OR workflows, and how to translate technical integration details into customer-ready value propositions. Candidate must have experience working with cybersecurity requirements, SaaS platforms, troubleshooting connectivity issues, and bringing clarity to complex, cross-functional integrations. Because Service and Connectivity are deeply intertwined, this leader will partner with Field Service, remote support teams, and vendors to ensure uptime, onboarding quality, and seamless customer experiences.

Duties and Responsibilities

Platform, Connectivity & Vendor Leadership 

  • Serve as the US commercial owner for connectivity platforms, including (but not limited to Sonar SPM, Censis) and other platform integrations, and cloud-based interoperability. 

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Company

Fortive

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