Senior Manager, Culture Marketing

Company Description

The Red Bull Culture Marketing team builds brand relevance through the execution of programs that give wings to creative communities focused in the playgrounds of music, dance, art, and social innovation. You will guide the development and execution of regional culture-focused marketing projects. Through events, artists, and opinion leaders, you will build local and regional brand affinity while paying into Red Bull's global strategies, reporting directly to the Director of Marketing.

Job Description

PLANNING & COLLABORATION

Influence business planning by identifying regional Culture Marketing opportunities and leading the development and build-out of potential culture activations for the Region

Be the culture expert within your Region, understand what is relevant within the culture landscape and identify latest trends and scenes to build for the future

Lead Red Bull brand activation strategy at supported third-party Culture Marketing events within the region

Contribute to planning, using departmental strengths to create impactful plans for the brand

Collaborate with colleagues responsible for event programming to develop inspirational projects

EVENTS AND PROJECTS

Lead project management and execution of the annual Culture Marketing business plan

Define and evaluate what success is across all team members through facilitation of project kick-off, post mortem and recap exercises

Oversee the delivery of local event properties, both Red Bull titled and 3rd party, always ensuring product availability and perfect production implementation

Manage and allocate regional culture resources to ensure on-budget delivery of projects and events

Lead development and execution of below the line marketing plans to achieve desired event and project goals

Manage event ticketing plans to increase consumer touch points and maximize incremental revenue

Support the Communications team to achieve media outcome

Collaborate with Brand and Partnership teams to identify appropriate amplification opportunities within local events

ARTISTS & INFLUENCERS

Identify with regional artists and opinion leaders to lead product trial and amplify our existing culture plans

Identify locally relevant opinion leader stories and help create opportunities to amplify their reach within and beyond the region

Establish a rich network in regional culture scenes to maintain awareness of latest trends and opinions leaders

Identify opportunities to create the right artist and industry moments designed to deliver unique brand experiences and convert participation into our Marketing projects

PEOPLE MANAGEMENT

Find and hire the right people to lead regional Culture Marketing projects

Manage direct reports towards annual regional goals

Promote a motivated team by coaching individual, strengths-based practices

Identify and train employees for succession opportunities

Provide direct and productive feedback to help maintain quality performance

Create a culture that rewards effort and execution following Red Bull's values

Qualifications

5+ years of experience in Marketing with a focus on lifestyle, experiential, and culture-related marketing

Understanding of traditional and non-traditional brand marketing strategies

Event production for live music and other culture-related events

Experience with identifying several cultural trends and scenes on a regional and national level

Manage collaborative projects from brainstorming through planning and execution including complex budget management

Knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape

A history of coaching and leading development to foster a collaborative and creative environment

Must have a valid US driver’s license

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.