Content Operations Manager

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

Job Summary

The Manager, Content Operations owns the governance, lifecycle, and operational use of marketing content and digital assets across enterprise content management systems. This role ensures that marketing teams can reliably find, reuse, and activate approved content while meeting brand, legal, and regulatory requirements.

This position focuses on content management and governance rather than content creation, partnering closely with Brand, Legal/Compliance, Creative, Channel Owners, and Marketing Technology teams to enforce standards, reduce risk, and improve speed to market.

What you will do:

Content Governance & Lifecycle Management

• Define and maintain content governance standards, including lifecycle stages (draft, approved, retired), naming conventions, version control, approvals, and retention.
• Establish decision rights and operating rhythms for content and asset changes, including governance councils, intake processes, and change control.
• Embed rights management and compliance requirements into content workflows, including usage rights, consent, and regulatory or brand approvals.

Metadata, Taxonomy & Modular Content

• Own metadata strategy and taxonomy standards to improve content findability and reuse, including required tags, controlled vocabularies, and schemas.
• Drive modular content practices, maintaining governed content components and variants with appropriate linkage and controls.
• Lead ongoing content hygiene efforts, including de-duplication, archival, retirement, and quality checks to maintain system integrity.

Platform Operations (CMS & DAM)

• Serve as the business owner for CMS and DAM platforms, overseeing administration, roles and permissions, configuration, templates, and release testing.
• Partner with Marketing Technology and IT teams to prioritize enhancements, resolve issues, and manage vendor support and platform upgrades.
• Define, monitor, and report on SLAs for content requests, publishing turnaround, and issue resolution.

Workflow Enablement & Stakeholder Support

• Design and optimize end-to-end workflows from intake through publishing, localization, distribution, and retirement.
• Develop training materials, playbooks, and office hours to drive adoption and consistent platform usage across internal teams and agencies.
• Advise stakeholders on best-fit content usage to reduce rework and improve efficiency.

Measurement & Continuous Improvement

• Define KPIs and dashboards for content operations, including reuse rates, search success, cycle time, defect rates, compliance exceptions, and adoption.
• Conduct regular audits to ensure tagging accuracy, rights compliance, and governance adherence, driving corrective actions as needed.
• Identify opportunities to automate tagging and quality checks while maintaining governance and brand safety.

What you will bring:

• Extensive experience in content operations, digital asset management, web content management, or marketing operations roles with governance accountability.
• Hands-on experience administering and configuring enterprise-scale CMS and/or DAM platforms.
• Demonstrated expertise in metadata strategy, taxonomy design, and improving content findability and reuse.
• Experience implementing modular content approaches and governed content variants.
• Strong understanding of workflow design across intake, review/approval, localization, publishing, and retirement.
• Proven ability to influence and collaborate across Brand, Creative, Legal/Compliance, and Technology teams.
• Program and project management experience, including prioritization, requirements definition, release readiness, and change management.

Bachelor’s degree or equivalent experience; relevant DAM, CMS, Agile, or project management certifications are a plus

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means t