Temporary Enrollment Marketing Product Manager - Office of Academic Innovation - Penn Engineering

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

Posted Job Title

Temporary Enrollment Marketing Product Manager - Office of Academic Innovation - Penn Engineering

Job Profile Title

Temporary Employee - Non-Exempt

Job Description Summary

The Enrollment Marketing Product Manager will help shape the future of graduate and professional education by leading innovative marketing efforts at Penn Engineering’s Office of Academic Innovation. Leading a focused set of programs (existing or new programs to be launched), the Product Manager will be the go-to expert, defining positioning, executing campaigns, and ensuring enrollment goals are met

From launching new offerings to optimizing messaging for existing programs, the Product Manager takes full ownership of how we position, promote, and grow our online degrees. This includes leading go-to-market (GTM) strategy, refining campaign messaging and creative, identifying audience segments, optimizing performance across the funnel, and serving as the bridge between admissions, marketing, recruitment and enrollment units.

This is a high-impact, high-visibility role within a fast-moving team. It’s ideal for experienced marketers with a product mindset and a passion for innovation in education.

Job Description

Responsibilities: 

• Go-to-Market Strategy for Degree Programs (60%)

  • Lead the strategic planning and execution of the go-to-market (GTM) efforts for new and/or existing programs with the goal of meeting or exceeding enrollment targets, reducing cost-per-enrollment, and maximizing revenue contribution.

  • Define / refine key audience segments, value propositions, and program differentiators based on research and faculty input. 

  • Develop / refresh program positioning, messaging frameworks, and campaign narratives tailored to prospective student personas.

  • Collaborate with creative and digital teams to ensure campaigns are high-impact, driving  engagement and conversion, while also aligned with brand standards.

  • Manage overall program marketing performance and collaborate with the Analytics team to iterate and optimize campaign performance metrics - including funnel data, creative effectiveness, and messaging resonance.

  • Test and refine campaign strategies to improve performance at key funnel stages (e.g., RFI, App Start, Application Completion).

  • Over time, analyze competitive positioning, student feedback, and enrollment data to identify future opportunities for improvement.

  • Refresh or reframe messaging to better align with audience motivations, differentiators, and market trends.

• Cross-Program Calendar & Strategic Alignment (10%)

  • Identify opportunities to repurpose high-performing creative, consolidate campaigns across programs, and coordinate shared faculty/alumni storytelling.

  • Develop and maintain an integrated marketing calendar that aligns program campaigns with enrollment cycles, deadlines, and strategic priorities.