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Job Description

About the role:

The Associate Director, PI HCP Marketing will lead all nonpersonal and digital promotion efforts for Takeda’s primary immunodeficiency (PI) portfolio and serve as the marketing lead for new therapy and device launches. You will also lead marketing efforts for new products, indications, and devices, in close partnership with other marketing counterparts, the franchise marketing team, U.S. medical affairs, managed markets, patient services and global. You will report to Director, Immunodeficiency HCP Marketing Lead.

How you will contribute:

• Key contributor on the Immune Deficiency Marketing Team responsible for developing and implementing marketing strategies and programs that best position Takeda’s primary immunodeficiency (PI) portfolio of brands for market leadership

• Using an insights-driven approach, develop and execute a comprehensive Omnichannel marketing plan that competitively positions Takeda brands favorably to key audiences

• Oversee HCP Digital NPP strategy, channel selection, and tactical execution to ensure the delivery of impactful and engaging content

• Encourage innovation and experimentation to stay ahead in a rapidly evolving market landscape

• Own and drive the PI portfolio strategy and oversee the creation and implementation of key portfolio resources for HCPs

• Serve as the marketing lead and drive marketing activities for new products, indications, and devices

• Use analytics to measure the impact and effectiveness of strategies, tactics, and brand communications

• Partner with agencies, franchise teams, and cross-functional partners to ensure the effective execution of brand strategies and tactics

• Effectively work with and manage external vendors and agency partners

• Ensure all resources and programming are in alignment with Takeda Compliance, Legal, and Regulatory requirements

• Support the management and monitoring of the PI HCP marketing budget

Minimum Requirements/Qualifications:

• Bachelor’s degree required, MBA or advanced degree preferred

• 7+ years of US commercial pharmaceutical experience required

• Knowledge and experience of working in a marketing role in specialty and/or rare disease preferred

• HCP brand marketing experience required

• Digital marketing experience required

• Expertise in the development and execution of multi-channel marketing programs (print, in-office, non-personal, and digital) preferred

• Agency management experience (briefing/execution/budgetary oversight) required

• Must have in-depth knowledge of pharmaceutical marketing and sales

• Strong communication and presentation skills required

• Use data-driven insights to refine and improve results continuously

• Strong analytical, problem solving and strategic thinking skills required

• Will collaborate and work effectively with cross-functional teams

• Ability to travel as required, ~20%

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our tea