Assistant Director, Brand Marketing

Position Summary:

The Assistant Director of Brand Marketing is responsible for leading and executing brand strategies and activations that drive awareness, engagement, and brand equity across targeted audiences and marketing channels. This position works in close collaboration with cross-functional teams—including product, sales, creative, digital marketing, and the company-owned wholesale organization—to deliver integrated campaigns that elevate brand presence and support business growth. The ideal candidate is a strategic, insight-driven marketer with strong storytelling ability and hands-on executional expertise in both traditional and performance marketing.

Key Responsibilities:

Brand Strategy & Development

• Lead the development and refinement of the brand’s voice, identity, and positioning across all customer touchpoints to ensure consistency, relevance, and impact.
• Translate overarching brand strategy into annual marketing plans and campaign roadmaps aligned with business priorities and consumer insights.
• Uncover growth opportunities through market, consumer, and competitive analysis, and recommend brand-level initiatives to capture them.
• Champion the brand internally, ensuring alignment across divisional departments, strategic partners, and the company-owned wholesale network.

Integrated Campaign Management

• Oversee the creation and execution of integrated marketing campaigns across digital, social, traditional media, and retail environments.
• Partner with creative, digital, and media teams to ensure campaigns uphold brand standards and deliver measurable results.
• Manage campaign timelines, budgets, and KPIs; track performance and optimize for efficiency, effectiveness, and ROI.
• Support product launches and brand activations with compelling go-to-market plans tailored to audience and channel needs.
• Integrate customer facing programs (ie. Milestar Momentum and Consumer Rebates where appropriate) into the marketing messages to enhance the overall Milestar Value Proposition

Cross-Functional Leadership

• Collaborate with product, sales, and e-commerce teams to ensure consistent brand messaging across the full customer journey.
• Leverage customer insights and brand health data to adapt strategy and maintain relevance with evolving consumer preferences.
• Mentor and develop junior brand marketing staff, fostering a collaborative, performance-oriented team culture.

Partner & Agency Management

• Lead external agency and partner relationships to ensure timely, high-quality execution of campaigns and brand initiatives.

Maintain and enforce brand and campaign guidelines across all external creative and strategic collaborations

• Bachelor’s degree in Marketing, Communications, Business, or related field (Masters preferred).
• 7+ years of progressive experience in brand marketing, preferably within consumer products, lifestyle, or retail sectors.
• Proven track record of developing and executing brand campaigns that build awareness, drive consumer engagement, and support growth objectives.
• Strong analytical and strategic thinking capabilities with a deep understanding of consumer behavior and market dynamics.
• Excellent communication, project management, and stakeholder engagement skills.
• Hands-on experience with creative development, cam