VP, Consumer Growth & Marketing (Hybrid/Remote: Madison, WI)
TruStageAbout the role
At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Location Preference: This position requires flexibility to maintain a regular in-person presence at our Madison, WI headquarters on a regular and as-needed basis to support evolving business priorities. Remote candidates may be considered; however, preference will be given to those who can maintain consistent on-site engagement in Madison.
Job Purpose:
This role owns and scales the end‑to‑end consumer growth engine, driving profitable acquisition, engagement, retention, and lifetime value across direct‑to‑consumer and partner‑led (B2B2C) ecosystems. As a member of the Marketing Leadership Team, the Head of Consumer Growth & Lifecycle Marketing is accountable for full‑funnel consumer performance—linking marketing actions to clear business outcomes, unit economics, and sustainable growth. This position reports to the SVP, Chief Marketing and Brand Officer.
Role Overview
We are seeking a performance‑driven senior marketing leader to serve as our Head of Consumer Growth & Lifecycle Marketing. This leader will own the full consumer funnel—from awareness and acquisition through engagement, retention, and cross‑sell—while modernizing how growth is delivered through AI‑first, data‑driven marketing strategies.
This role is responsible for shifting the organization from static, campaign‑led execution to journey‑based, personalized customer experiences, where marketing investment follows customer value and growth decisions are guided by lifetime economics. The ideal candidate brings deep experience in performance marketing, lifecycle optimization, personalization, and predictive growth within complex or regulated environments.
Job Responsibilities:
1. Own and Scale the End‑to‑End Consumer Growth Engine
Own full‑funnel consumer growth strategy across awareness, consideration, acquisition, onboarding, engagement, retention, and cross‑sell
Drive profitable growth with clear accountability to CAC, LTV, IRR, retention, and revenue outcomes
Attribute marketing actions directly to business results through disciplined measurement and optimization
2. <
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s