Director, Global Marketing Strategy- Gearbox

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina’s Wonderlands, 2KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

The Director, Global Marketing Strategy reporting to the Sr. Director, Core Games, will assist the Sr. Director in driving the global marketing vision, strategy and execution for the Gearbox portfolio of partnered projects. We need a senior-level, business-oriented marketing leader who has a global mindset and is always looking for new ways to grow the business, build demand for our products, and foster a passionate community of lifetime fans. This is truly a unique opportunity to help grow the business in new and highly creative ways on a global level.

This role supports our business expansion strategy, specifically across the GBX business, and you will be the anchor to the team to develop the global marketing strategy and guide plan execution, driving long and short-term success, delivering business and brand/player results with an insight driven approach. A leader that is intrinsically ‘we’, vs ‘I’, is critical to ensure stability and that growth opportunities are developed and maintained for the team.

This role requires someone who is adept at flexing between serving as champion of the global vision up, down and sideways, a highly adept and innovative strategist, a coach directing the team, a doer who can operate at a strategic and tactical level, have mastery of the subject matter to get the job accomplished, be a strong collaborator who knows how to partner, build and maintain credibility with our partners, take and provide constructive feedback, set priorities, prop the team up, and know when to call the experts, bringing the right people in at the right time. Building relationships both within and across the team is critical, as well as balancing partnerships, challenging the status quo, and knowing when to bring people on the journey vs driving fast change and directing the team/s.

Understanding our player to develop customer journey driven plans, whether that is for players playing now, players who have lapsed or our future new player is crucial to ensure our positioning, storytelling, content, partnerships, marketing tech, audience targeting/engagement plan and KPIs are strategically sound, resonate, engage, and can be optimized and measured at the brand and conversion level. A non-traditional marketing mindset is key, bringing in new ways of thinking and a willingness to try new ways of marketing, as well as someone that can lead and do the work vs relying on agencies to prepare the strategy and ideas.

You and your team are expected to know our product and our competitors’ products intimately; what they do today and what they plan to do in the future, why customers play and what they’re needs are, to develop the most compelling marketing strategies and actions, as well as contribute and influence our product strategy.

You will lead and collaborate across global and international marketing teams with a business/player and market centric approach to develop and deliver innovative programs and content that drive demand not only at launch, but also across the lifecycle. These initiatives will serve to build our brands, the people who love them, as well as meet our yearly targets.

A global mindset is crucial, as ultimately you are responsible for global targets, whether these be financial, brand or player. Ensuring strategies are not developed off US centric thinking with inte