Senior Growth Marketer (Vitamins and Supplements)

Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science’.

At Prenetics, we believe that prevention is the key to a healthier future. By combining our innovative genomics-driven technologies with our new venture into vitamins and supplements, we aim to empower individuals to take tailored, proactive steps towards maintaining their well-being and leading healthier lives.

As a Senior Growth Marketer, you will play a key role in developing and implementing effective marketing strategies to drive customer acquisition, engagement, and retention. You will collaborate closely with cross-functional teams, including marketing, product, and analytics, to optimize our digital marketing efforts and accelerate our growth. The ideal candidate will have a strong background in consumer brand marketing, as well as prior experience in the vitamin and supplement.

Responsibilities:

• Develop and execute data-driven growth marketing strategies to increase brand awareness, customer acquisition, and revenue.
• Conduct market research and competitive analysis to identify target audiences, key trends, and growth opportunities.
• Collaborate with the marketing team to create and optimize compelling campaigns across various digital channels, including email, social media, paid advertising, and content marketing.
• Utilize analytics tools and platforms to measure and track the performance of marketing campaigns, identify areas for improvement, and implement data-driven optimizations.
• Drive customer engagement and retention through personalized marketing initiatives, including email marketing, loyalty programs, and referral programs.
• Work closely with the product team to provide insights and feedback on product positioning, features, and pricing strategies.
• Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing, and proactively recommend innovative strategies to enhance our marketing efforts.
• Collaborate with external agencies, vendors, and influencers to execute marketing initiatives and partnerships.
• Monitor and analyze key performance indicators (KPIs), such as conversion rates, customer acquisition costs, and customer lifetime value, to measure marketing effectiveness and ROI.
• Identify and leverage customer insights and feedback to drive customer-centric improvements across all touchpoints.

Requirements

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven experience 7 years in growth marketing, digital marketing, or a similar role, preferably within a consumer brand in the health and wellness space.
• Prior experience launching consumer brands from scratch is a must.
• Prior experience in the vitamins and supplements industry is highly desirable.
• Strong understanding of consumer brand marketing principles and strategies.
• Proficiency in leveraging digital marketing channels, including email marketing, social media, paid advertising, and content marketing, to drive growth.
• Experience with marketing analytics tools, such as Google Analytics, Facebook Ads Manager, and CRM platforms, to measure and optimize marketing campaigns.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Demonstrated ability to collaborate effectively with cross-functional teams and external partners.
• Creative mindset with a track record of developing innovative marketing strategies and campaigns.
• Strong written and verbal communication skills, with the ability to craft compelling marketing messages and content.
• Self-motivated and results-oriented, with a passion for driving business growth and delivering exceptional customer experiences.