Marketing Program Manager

About Curve Dental:

Curve Dental is looking for a skilled and driven individual to join our team! Curve provides Dental Practices with award winning software and high-level customer support. Our software allows dentists to manage their full business including patient scheduling, billing, imaging and record keeping.

Beyond the day to day business we are committed to building a work environment where employees feel safe and appreciated for their contributions. We value our team's individual and combined success, and we have fun along the way!

Key Responsibilities:

Event Strategy & Execution

• Build and manage the annual event calendar to support brand awareness, pipeline generation, and customer engagement across Curve Dental and Flex.
• Lead end-to-end execution of events including strategy, planning, logistics and on-site coordination.
• Define KPIs and measure success through post-event reports and insights.
  
  

Cross-Functional Collaboration

• Work closely with Sales leadership to align on goals, outreach plans, and follow-up strategies.
• Partner with Content, Demand Generation and Product Marketing to ensure cohesive messaging and branding.
• Support partner programs by coordinating joint events and co-branded opportunities.
  
  

Logistics & Operations

• Own all logistics for events including venue coordination, booth management, material shipping, and staffing.
• Assist with internal travel coordination for attending team members.
• Manage event budgets, vendor relationships and promotional materials inventory.
  

Data & Reporting

• Leverage HubSpot and Salesforce to track event leads, build nurture campaigns, and analyze performance.
• Use data insights to optimize future event decisions and ensure marketing attribution to pipeline.

Qualifications:

• Experience in event or field marketing, preferably in B2B SaaS or healthcare/dental technology.
• Strong proficiency with HubSpot and Salesforce is required.
• Excellent organizational, communication, and project management skills.
• Ability to manage multiple events simultaneously and work cross-functionally with internal and external stakeholders.
• Willingness to travel up to 50% throughout North America, Canada and Mexico.

Nice to Have:

• Experience supporting multiple brands simultaneously.
• Familiarity with the dental, healthcare or SaaS industry.
• Exposure to partner marketing programs or joint campaigns.