Lead Brand Designer

Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.   We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.   Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

 

In this role you are a true team player working cross functionally within various teams and departments at Lucid. The Lead Brand Designer is charged with creating clear and concise concepts to support the brand’s core mission and DNA, from ideation to execution. The Senior Brand Designer has a proven ability to create powerful narrative through visual design and treatments, creating work that drives the brand identity forward.

**this position is located in Newark, CA

Lead Brand Designers have a unique perspective and a creative sensibility. They are able to translate design across different content types. This person understands what type of design should be executed based on various types of projects, resulting in refined and deliberate creative. This person is adept at processing complex information into simple and elegant design solutions. The Lead Brand Designer is responsible for print and digital storytelling needs of the company. A highly collaborative role, the Lead Brand Designer collaborates with a variety of other creatives and people in other departments day-to-day and needs to be versatile and able to thrive in a fast-paced environment where needs are constantly evolving.

 

RESPONSIBILITIES:

· Lead the conceptualization and production of world-class branded content as well as execute daily needs in a timely fashion.

· Contribute to design guides and apply those guides across platforms to drive a cohesive design language

· Be an active part of the design of our digital and print projects

· Create and execute against creative objectives for all project team members.

· Brainstorm concepts, create mockups, refine design details, and prepare assets

· Collaborate with various department (clients), producers, photography crews, editors, graphic artists, 3D artists and motion designers to achieve the finished product.

· Partner with the Executive Creative Director to lead and enhance our brand identity, architecture, and visual language as a passionate steward, advocate, and gatekeeper of the brand identity.

· Help art direct and select photography and rendered assets

· Oversee client pitches and proposals as needed.

· Work collectively across all functions from marketing to engineers and the leadership team to convey the value of the brand within a business context.

· Be immersed in our company values and passions, instilling the integrity of the company and of brand in the look, the feel and the execution of design storytelling

· Maintain constant and consistent communication with clients through email and phone.

· Solicit, review, and incorporate feedback from team as works best.

· Train, manage and mentor team members.

· Work with Producers to align on forecasting hours week over week

· Ensure that all artists are recorded in our resource management tool for assigned projects.

· Guide, mentor and manage direct reports (Brand Designers)

· Schedule 1 to 1’s with their direct report weekly

· Conduct two reviews annually (informal mid-year review) and formal end of year review

· Receive feedback bi-annually through reviews aforementioned

· Approve timesheets if direct reports are contractors

· Ensure that their direct report feels supported and heard (1 to 1’s)

QUALIFICATIONS:

EXPERIENCE:

· 8+ years of experience working on brand centered design projects.

· At least 3+ years’ experience as an In-House Senior / Lead Designer

· Experience working with external agencies, creators and talents

· Skilled in multi-tasking to manage a high volume of creative and content

· Led and/or built a dynamic team of producers and project managers

· Passion for mission-driven brands

· A demonstrated user empathy approach to design and fluency in digital, print and environmental design

· Expert aptitude in project management tools like Bas