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Product Marketing Manager, Threads
MetaNew York City, United Statesfull_timeVerifiedPosted 24 Mar 2026
About the role
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Responsibilities
Partner with product management and engineering to define and shape a multi-year investment strategy and roadmap.
* Envision and execute go-to-market plans for Threads, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products.
* Surface & synthesize qualitative & quantitative insights that shape marketing and product direction.
* Shape Threads’ approach to text creation through audience segmentations, market analyses, and first-person research.
* Understand and evangelize for the needs of creators, actively identifying gaps and opportunities to better serve the audience.
* Influence the development of products and features that help creators grow, create content and stay safe on Threads.
Qualifications
Requires 5 years of experience in the job offered or a related occupation
* Requires 5 years of experience in the following:
* Business strategy, product marketing, or marketing
* Launching and driving adoption for new products and services, owning and achieving KPIs
* Marketing funnel and how to optimize it at each stage
* Conveying ideas to end users and engineering teams
* Developing marketing strategies using both quantitative and qualitative insights
Responsibilities
Partner with product management and engineering to define and shape a multi-year investment strategy and roadmap.
* Envision and execute go-to-market plans for Threads, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products.
* Surface & synthesize qualitative & quantitative insights that shape marketing and product direction.
* Shape Threads’ approach to text creation through audience segmentations, market analyses, and first-person research.
* Understand and evangelize for the needs of creators, actively identifying gaps and opportunities to better serve the audience.
* Influence the development of products and features that help creators grow, create content and stay safe on Threads.
Qualifications
Requires 5 years of experience in the job offered or a related occupation
* Requires 5 years of experience in the following:
* Business strategy, product marketing, or marketing
* Launching and driving adoption for new products and services, owning and achieving KPIs
* Marketing funnel and how to optimize it at each stage
* Conveying ideas to end users and engineering teams
* Developing marketing strategies using both quantitative and qualitative insights
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