Equity Private Markets Commercial Narrative Marketing - VP

About this role

BlackRock is one of the largest investors in private markets in the world today. We are active in all asset classes. Our scale means we offer expertise and access unique to BlackRock, and you’ll collaborate with investment and client teams across our firm. As part of a key growth engine for the firm, you’ll be invited to continue building the platform that is crafting the future of Equity Private Markets (“EPM”) investing and capital formation. BlackRock’s EPM business includes private equity, secondaries and real estate equity.  

BlackRock is seeking to hire a marketing professional to focus on developing and delivering the commercial narrative for EPM. The professional in this role will be first and foremost an excellent storyteller.  The role is responsible for setting and driving marketing and communications strategy in conjunction with firm-wide marketing and communications teams and overseeing the development of the EPM brand, with the goal of positioning BlackRock as the #1 private equity partner in the industry. The team is accountable for strengthening EPM’s positioning, enabling positive commercial outcomes and driving profitable growth for the firm.  

This role will establish a new vision for marketing programs that promotes a cohesive platform, delivers fresh insights to clients, and reaches new audiences in innovative ways.  Event strategy will be a key component of the role. 

The ideal candidate thrives in a multi-faceted role and demonstrates a passion for private markets investments, an entrepreneurial spirit, strong written and verbal communication skills, and a very strong appreciation for industry leading client communications, messaging and events.  

Responsibilities: 

• Design and implement a best-in-class client and key internal BlackRock stakeholder communications strategy for the EPM business with the goal of building EPM’s brand as a leading private markets provider. 

• Collect and analyze marketing KPIs to improve overall program effectiveness, and client satisfaction, lead generation and pipeline growth. 

• Develop ideas and robust approaches for better understanding our clients’ needs and how we most effectively communicate with them. 

• Lead liaison between EPM and centralized marketing and communications teams. 

• Collate all the investment and market insights from across EPM and other areas of the firm and elevate the key insights and messaging, which link to current market drivers.  Work to link investment insights across businesses to showcase the power of BlackRock insights across business functions. 

• Creation of compelling written content in multiple formats such as social, speeches, white papers and internal communications. 

• Develop consistent and compelling messaging which runs through all formats – event, conference, written, web, video and social. 

• Identify path to