Associate Director, Digital Data Management

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As an Associate Director of Digital Data Management, Data Strategy, and Governance, you will be responsible for ensuring the integrity of patient data by overseeing data management processes across multiple systems. You will bring strong business acumen to monitor data quality, enforce business rules, and offer cross-functional support for projects related to digital data management. In this role, you will serve as a trusted advisor to the commercial organization on all aspects of digital data.

*This is an on-site position based in Foster City, California

• Patient Data Management: Oversee the aggregation, mastering, and maintenance of patient data, ensuring data accuracy and integrity.

• Specialty Pharmacy (SP) Data Aggregation: Manage the collection and integration of SP data, including hub and copay data, into the overall data ecosystem to provide a holistic view of patient and prescription journeys.

• Marketing Activation: Enable marketing activation using first-party, second-party, and third-party (identified claims) data for personalized and targeted marketing campaigns.

• Data Privacy & Security: Ensure all patient data (PII & PHI) is handled in a privacy-safe environment, utilizing Cleanrooms or PHI Enclaves to pseudonymize data.

• Data Onboarding & Activation: Facilitate the seamless onboarding and activation of patient and SP data to enable real-time marketing decisions and optimize media campaigns.

• Data Analysis: Conduct deep data analysis to drive actionable insights for marketing and analytics initiatives.

• Look-Alike Modeling: Utilize look-alike modeling techniques to identify new audience segments based on existing data for targeted marketing efforts.

• Audience Measurement: Evaluate audience performance and campaign success through detailed measurement and analysis.

• Media Activation: Activate media campaigns using insights from identified claims data, ensuring optimal targeting and personalization.

• Hub and Copay Program Insights: Leverage SP hub and copay data to analyze engagement, medication adherence, and prescription fulfillment patterns to inform operational strategies.

• Collaboration & Stakeholder Management: Collaborate with cross-functional teams, including sales, marketing, analytics, and technology, to support end-to-end initiatives.

Basic Qualifications:

Bachelor's Degree and Ten Years Experience

OR

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