B2B Product Marketing Manager (Hybrid)

 

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

 

 

POSITION SUMMARY:

 

We are seeking a B2B Product Marketing Manager to enable Nespresso USA's growth strategy by leading the development, commercial planning, and go-to-market execution of key innovation projects. This is a hybrid role, supporting in our Manhattan HQ blended with some remote days on a weekly basis.

 

RESPONSIBILITES:

 

Product Roadmap

• Partners with Nespresso HQ Product Team to drive and support the development of the global innovation roadmap for the US Market by identifying opportunity areas, briefing consumer-centric concepts, and ensuring consumer validation
• Develops and executes a comprehensive product portfolio strategy aligned with the company's overall goals and objectives
• "Brings the Outside in” by collaborating with Industry groups and other Nestle sister brands to holistically assesses I&R portfolio and incorporate industry best practices to meet the market's strategic needs

 

Product Innovation

• Leads Product Marketing activities to gather consumer, customer, competition, and market insights, to deliver a winning value proposition in-line with the brand ambition 
• Responsible for building and leading a large cross-functional team including R&D, quality, regulatory, developers, and suppliers throughout the ideation, concept, development, test and launch phases. The definition and development will require interaction, alignment & support from key internal stakeholders including the CEO and the Executive team

 

Key Activities

• Monitors industry trends and conducts market research to identify new product opportunities for the market that align with the company's objectives
• Defines a product’s competitive differentiation, positioning, and launch strategy in alignment with top management and market needs
• Manages a large cross-functional team across marketing, operations, supply chain, customer support and external agencies bringing projects from idea to execution
• Identifies ways to accelerate innovation through rapid prototyping and testing to learn and reduce risks 
• Ensures agile methodology is implemented across the different streams to deliver ambitious roadmap in prioritized sequence of work packages
• Owns the innovation budget overall and ensure all components are aligned to deliver the business case assumptions including COGS (Cost of Goods Sold) , features, and market launch

 

Local Execution and Performance

• Ensures alignment across cross-functional teams to execute go-to-market strategy for all new product launches
• Responsible for SKU creation, price form submission, memo creation and distribution, packaging development, sampling, customer service Q&A, and creative asset deployment
• Defines clear milestones and measurable KPIs to assess performance of projects
• Assess and monitor product performance and use data-driven insights to inform product evolution, extensions, or discontinuation
• Anticipated Travel: 5%

 

REQUIREMENTS:

 

• Bachelor’s Degree  preferably in Engineering, Marketing or Business
• Experience in business analysis and developing business cases required, particularly acquisition focused
• 3+ years' Brand Management experience

 

SKILLS:

 

• Self-starter and ability to work independently 
• Ability to work in a team and lead large meetings
• Ability to identify when and how to escalate issues to management level
• Experience managing complex platforms/operations/processes preferred 

 

 

The approximate pay range for this position is $145,000- $165,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledg