Senior CRM Manager

Relocation Assistance Offered Within Country
# 156863 - Kansas City, Kansas, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Hill’s Pet Nutrition is a multi billion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Diet brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

Hill's is seeking an experienced Senior CRM Manager to join our cross-functional digital marketing team! You will be supporting a considerable volume of CRM marketing campaigns for our US platforms while coordinating with team members around the globe. Your focus will be to support data driven marketing strategies and CRM programs, channels, and campaigns including cross channel consumer lifecycle marketing journeys, acquisition, activation, retention, and reactivation strategies, consumer data strategies and governance, creative & agency management, analytics, insights, and optimizations.

The Global CRM Lead will develop and oversee the strategy and execution of a comprehensive CRM program for Hill's in the United States.  The role will work across the Engagement, Brand, eCommerce, B2B and DTC teams to develop an architecture for 1st party data acquisition and a data-led approach to engaging along the full journey with both the vet profession and with pet owners.  Ultimately they will provide the comprehensive and authoritative view of the customer and create corporate and customer strategy to maximize customer acquisition, retention, and profitability.  

This role will help architect solutions for complex data driven, CRM, and digital marketing campaigns using available technology, datasets and partnerships to support business KPIs and objectives. They will also help lead our organization with future forward best-in-class digital transformation solutions and opportunities for our marketing technology and data driven ecosystem.

What You Will Do:

• Serves as CRM expert to the organization and larger enterprise partners
• Develops strategies and plans for acquisition, retention, DTC, consumer lifecycle journey, and Integrated Brand Experience Plan marketing campaigns. 
• Oversight of campaign execution, CRM content calendar, and consumer touchpoint strategies and campaigns in collaboration with internal cross functional teams and agency partners.
• Development of 1:1 marketing channel strategies and oversight of executions including email, email journeys, SMS, direct mail, website, sweepstakes, coupons, and media and partner lead 1st Party data acquisition sources
• Oversight and strategy for AB Test and learn plans, executions, analytics and optimizations
• Oversight and strategy for Reporting, Analytics, and Insights 
• Oversight of Consumer 1P Database, architecture, and technology stack
• Strategic roadmap development for CRM ecosystem, MarTech stack tools, and CRM capabilities
• Oversight of MarTech Tools business Product Owner for CDP, SFMC, and CRM ecosystem enablement tools. 
• Oversight of Email channel deliverability, CanSpam Compliance, GDPR/CCPA data privacy requirements, and data driven marketing best practices

Required Qualifications:

• Bachelor's Degree in Marketing or related field
• 7+ years CRM, data driven marketing, and/or email marketing experience
• Experience with Salesforce Marketing Cloud (SFMC), Email Studio, Journey Builder, Mobile Studio, Audience Builder, Reports, and Insights
• Experience with relational databases, data lakes, ETL data principles, architecture, schema, etc.
• Experience with CDPs, CRM Tools, Audience Targeting tools, etc.
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